Mahindra Thar Roxx launched, prices begin from Rs 12.99 lakh to Rs 20.49 lakh

After many a teaser, Mahindra has finally announced prices for the Thar Roxx. The 5-door version of the Thar is priced from Rs 12.99 lakh for the entry-level MX1 petrol variant, and from Rs 13.99 lakh for the entry-level diesel variant. Positioned above the 3-door Thar, Roxx prices start about Rs 1.64 lakh higher.

Mahindra has equipped the entry level Thar Roxx variant with LED lighting, a dual-tone exterior finish, 18-inch steel wheels, a 10.25-inch infotainment touchscreen, push button start, driver's seat height adjust, 60:40 split folding rear bench seats, rear AC vents and a rear USB-C port. In terms of safety kit, the MX1 variant comes with six airbags, ESC, and three-point seat belts for all passengers.

This base Roxx variant comes with a 162hp, 330Nm, 2.0-litre turbo-petrol engine with a manual gearbox, and a 152hp, 330Nm 2.2-litre diesel engine and a manual gearbox. 

Compared to the 3-door Thar, the Roxx gets a new grille design that's divided into six, double-stacked slots, unlike the seven slots present in the Thar 3-door. The headlamps retain the circular design, but they now get an LED projector setup with C-shaped Daytime Running Lamps – higher variants are expected to get LED fog lamps. The front bumper has some unique design elements as well with integrated fog lamp housings and faux brushed aluminium bits at the centre. Top-spec variants are likely to have fog lamps with a cornering function.

The Roxx gets chunky wheel arches and stylish 19-inch diamond-cut alloy wheels for the higher variants, while mid variants will likely get 18-inch alloys. While the front door looks identical to the standard Thar, the rear door gets a unique, vertically positioned handle. The quarter glass aft of the rear door has a triangular shape, similar to the Thar EV concept. The Thar Roxx will have a dual-tone paint shade for most variants – with a contrast black roof – that will give it a removable hardtop look.

At the rear, it looks quite similar to the Thar 3-door, but a closer look confirms the mildly reprofiled tail-lamps with C-shaped LEDs, and a tailgate design that also accommodates the rear wiper and washer.

On the inside, the Thar Roxx gets the same dashboard as the 3-door, but there are certain premium elements like soft-touch materials on the dashboard and door pads, at least in the higher variants. The interior has a dual-tone theme with beige perforated leatherette seats and a dark brown dashboard with some contrast bits. There are dual 10.25-inch screens for infotainment and instrumentation duties on top trims.

Those higher variants also expected to get cooled seats for the front row, ambient and footwell lighting, a wireless charging pad, automatic climate control, all four power windows, a sliding front armrest, a cooled glove box and remote fuel opening setup – all these are missing on the Thar 3-door. 

Veejay Nakra, President – Automotive Division, Mahindra & Mahindra Ltd. said, "The Thar brand has always been a cultural phenomenon, symbolizing freedom and a strong sense of community. Building on this legacy, the Thar ROXX is ‘THE’ SUV, seamlessly combining head-turning design, a refined drive, powerful performance, superior off-roading capability, ultimate safety, luxurious space, and advanced technology."

R Velusamy, President, Automotive Technology and Product Development, Mahindra & Mahindra Ltd., said, "Thar ROXX represents a new era of refined body-on-frame SUVs, built on our all-new M_GLYDE platform. This cutting-edge platform, enables us to deliver the best of both worlds – blending refined urban sophistication typically found in monocoque SUVs like the XUV700 with unparalleled, tech-enabled off-road capabilities."

Bookings for the Thar ROXX will open online and at Mahindra dealerships from Oct 03, 2024, and Test Drives will start from September 14, 2024. Deliveries will commence this Dussehra, ensuring customers can enjoy their new Mahindra SUV as soon as possible. 

Designed at the Mahindra India Design Studio (MIDS) in Mumbai, engineered at the Mahindra Research Valley (MRV) near Chennai, and developed and tested at the Mahindra SUV Proving Track (MSPT), the Thar ROXX is built at Mahindra's advanced facility in Nashik. This SUV embodies the expertise and innovation of Mahindra’s global design and engineering teams.