Automaker Cements Position as India's No. 2 PV Maker with 49,871 Domestic SUV Sales
01 Aug 2025 | 3653 Views | By Angitha Suresh
Mahindra & Mahindra Ltd. (M&M Ltd.) continued its stellar run in the Indian passenger vehicle market, reporting a 20% year-on-year growth in SUV sales for July 2025.
The company sold 49,871 utility vehicles in the domestic market, up from 41,623 units in July 2024, maintaining its position as India's ...
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Mahindra & Mahindra Ltd. (M&M Ltd.) continued its stellar run in the Indian passenger vehicle market, reporting a 20% year-on-year growth in SUV sales for July 2025.
The company sold 49,871 utility vehicles in the domestic market, up from 41,623 units in July 2024, maintaining its position as India's second-largest passenger vehicle manufacturer.
The strong July performance, which saw total vehicle sales rise 26% to 83,691 units, builds on Mahindra's historic achievement in the April-June quarter when it overtook both Tata Motors and Hyundai to become India's No. 2 PV maker for the first time in any quarter.
Month-on-Month Analysis Shows Steady Growth
Comparing July's performance with June 2025, Mahindra has shown resilience in maintaining high sales volumes. While June saw SUV sales of 47,306 units with 18% YoY growth, July's numbers of 49,871 units represent a sequential increase of approximately 2,565 units, demonstrating sustained market momentum despite the traditionally slower monsoon period.
The total vehicle sales in July (83,691 units) also showed improvement from June's 78,969 units, representing a month-on-month growth of nearly 6%.
XUV 3XO REVX and Electric SUVs Drive Performance
According to Nalinikanth Gollagunta, CEO, Automotive Division, M&M Ltd., the July performance was bolstered by recent product launches and deliveries. "In July, we achieved SUV sales of 49,871 units, a growth of 20%, and total vehicle sales of 83,691 units, a 26% growth compared to the same month last year.
Our SUV growth has been supported by the recent launch of XUV 3XO 'REVX' Series & the commencement of deliveries for Pack two variants of the BE 6 and XEV 9E models," he stated.
The company's electric vehicle push appears to be gaining traction, with the BE 6 and XEV 9e having received an impressive 30,179 bookings on their launch day, signaling strong consumer interest in Mahindra's electric offerings.
Year-to-Date Performance Reinforces Market Leadership
For the year-to-date period (April-July FY26), Mahindra has sold 201,938 utility vehicles domestically, marking a robust 22% growth over the 165,871 units sold in the same period last year.
This performance underscores the company's successful strategy of focusing exclusively on SUVs while competitors juggle multiple body styles including hatchbacks and sedans.
Commercial Vehicle Segment Shows Mixed Results
In the commercial vehicle space, Mahindra reported mixed performance across categories. The standout performer was the three-wheeler segment, which surged 164% to 9,475 units.
The LCV 2T-3.5T category also showed healthy growth of 12% with 17,701 units sold. However, the LCV under 2T segment declined 9% to 2,763 units.
Historic Quarter Sets the Stage
This remarkable achievement saw Mahindra push Hyundai to third place and Tata Motors to fourth, reshuffling India's automotive hierarchy for the first time in years. Industry experts attribute this success to Mahindra's focused SUV strategy, timely product updates, and competitive pricing.
Looking Ahead
With a strong product pipeline including updates to popular models like the XUV700, Scorpio N, and Thar, along with an expanding electric vehicle portfolio, Mahindra appears well-positioned to maintain its momentum.
The company's ability to sustain its No. 2 position will depend on continuing to meet the strong demand for SUVs while successfully scaling up its electric vehicle offerings.
The July sales figures indicate that Mahindra's rise isn't a flash in the pan but rather a sustained transformation driven by strategic focus and successful execution in India's rapidly evolving automotive market.