Mahindra & Mahindra has reorganised its sales and marketing set-up in the automotive division, naming Aman Malik as National Sales Head and assigning Dinesh Kurup to lead sales planning, following the transition of Baneswar Banerjee to the group’s financial services arm.
Instead of a like-for-like replacement, the company has split Banerjee’s earlier role, separating frontline sales execution from planning and support functions.
Malik, who takes charge as Senior General Manager and National Sales Head for the automotive division, will lead sales operations across the country, with zonal heads reporting to him. His mandate is centred on driving volumes and strengthening execution on the ground.
A Mahindra veteran with over 25 years of experience, Malik has spent more than two decades in the farm division across geographies, most recently serving as Zonal Head, where he delivered strong revenue growth and record volumes.
Kurup, also a Senior General Manager, will head sales planning and support, bringing together functions such as planning, logistics and channel finance under a more defined structure. The move sharpens the distinction between field execution and backend planning within the sales organisation.
Both Malik and Kurup will report to Pavan Kumar, Senior Vice President – Sales, Customer Care and CX, under whom Mahindra has consolidated key commercial functions, including fleet and new business, and business analytics, into a more integrated framework.
The changes also extend to Mahindra Electric Automobile Limited (MEAL). Deepak Sinha, National Sales Head – MEAL, will now have a dotted-line reporting to Pavan Kumar instead of Baneswar Banerjee, while continuing to report to Reeti Nageshri for business operations and strategy. This brings the EV business closer to the core sales and customer ecosystem without altering its independent structure.
The reorganisation follows recent leadership additions, including Charu Gulati, who joined from Tata Motors in December 2025 and is part of the central sales and customer function, strengthening Mahindra’s focus on customer experience and field operations.
Customer experience has also been aligned more closely with field operations, with reporting lines adjusted to enable quicker feedback from the ground.
The restructuring comes at a time when automakers are sharpening their go-to-market strategies amid evolving demand patterns and rising competition. For Mahindra, the move is aimed at improving agility, tightening execution and ensuring closer coordination between sales, planning and customer functions.