Mahindra Launches XUV 3XO REVX EDGE at ₹9.39 Lakh

Mahindra & Mahindra Ltd. has expanded its XUV 3XO REVX line-up with the introduction of a new variant, the XUV 3XO REVX EDGE, priced at ₹9.39 lakh (ex-showroom). The company announced the launch on September 18, 2026, alongside a new petrol automatic transmission option for the existing REVX M(O) variant.

The REVX EDGE is being positioned as a way to bring previously higher-tier features into a lower price bracket. With this launch, a panoramic sunroof is now available on a variant priced under ₹10 lakh for the first time in this line-up, through the REVX EDGE (O) trim priced at ₹9.89 lakh. Other features introduced at this lower price point include a 26.03 cm HD touchscreen infotainment system with wireless Android Auto and wired Apple CarPlay, cruise control, leatherette seats and a rear-view camera.

The REVX EDGE is offered with two engine choices: a 1.2-litre mStallion turbocharged petrol engine, available with manual (MT) or automatic (AT) transmission, and a 1.5-litre turbo-diesel engine with CRDe technology, available with manual (MT) or automated manual (AMT) transmission. The base REVX EDGE petrol MT variant starts at ₹9.39 lakh, with the petrol AT priced at ₹10.59 lakh and the diesel MT also at ₹10.59 lakh. The higher REVX EDGE (O) trim, which adds a panoramic sunroof, roof rails, electrically foldable outside mirrors, passive keyless entry, push-button start, and automatic headlamps and wipers, is priced from ₹9.89 lakh (petrol MT) up to ₹11.91 lakh for the diesel AMT variant.

Separately, Mahindra has added an automatic transmission option to the petrol REVX M(O) variant, priced at ₹9.99 lakh, extending automatic transmission availability within the REVX series to under the ₹10 lakh mark.

Both the REVX EDGE and REVX EDGE (O) come equipped with 35 standard safety features, including six airbags, Electronic Stability Control (ESC), ISOFIX child-seat mounts, reverse parking sensors, three-point seat belts for all passengers, and seat-belt reminders. All three new variants are available in five exterior colour options: Everest White, Stealth Black, Tango Red, Nebula Blue and Galaxy Grey.

The XUV 3XO was first launched in 2024 and has since crossed cumulative sales of 2.5 lakh units in under two and a half years, which Mahindra says makes it the fastest-selling SUV in the company's history to reach that milestone. The REVX series of variants was introduced the previous year as part of the model's broader line-up, which today spans multiple trims — including MX1, MX2, REVX M, REVX M(O), REVX EDGE, REVX EDGE (O), AX5, REVX A, AX5L, AX7 and AX7L — across three engine options: the 1.5-litre turbo-diesel CRDe, the 1.2-litre mStallion TCMPFi petrol, and the 1.2-litre mStallion TGDi petrol.