Mahindra Introduces Premium Features for NOVO Tractor Series After 11 Years

Mahindra Tractor has introduced premium features across its NOVO tractor series to mark 11 years since the launch of its flagship product line. The company announced the rollout of new technology including Creeper Mode for low-speed operations, mBoost technology with three driving modes, and enhanced MahaLIFT Hydraulic systems with 2900kg lift capacity across models ranging from 49 HP to 74 HP.

The NOVO tractor series comprises four models - NOVO 605 DI PS, NOVO 605 DI PP, NOVO 655 DI PP and NOVO 755 DI PP - available in both 2WD and 4WD variants. All models above 50HP now feature a metallic red finish, while the company has extended warranty coverage to six years as standard across the entire range.

Key new features include Creeper Gear Mode that enables ultra-low speeds of 0.3 to 0.4 km/h for precision farming tasks such as onion planting and banana mulching. The mBoost technology allows operators to select between three drive modes - Diesel Saver, Normal, and Power - to optimize performance for different applications.

The enhanced MahaLIFT Hydraulics system delivers lift capacity between 2700-2900 kgs and features a 'QLift' button-operated system designed for heavy equipment operation. Smart Balancer technology has been incorporated to reduce engine noise and vibrations during operation.

The tractors feature DigiSense 4G technology that enables remote monitoring via smartphones, providing data on fuel consumption, acreage covered, trips made, and tractor performance. A geofencing feature maintains operational boundaries for the equipment.

Additional factory-fitted options include fiber canopy protection, auxiliary valve support for hydraulic implements, ROPS safety structures, and four-way adjustable captain seats with armrests.

Mahindra Tractor maintains manufacturing facilities across five locations in India and holds a presence in over 50 countries across six continents. The company achieved a milestone of 4 million global tractor sales in March 2024.

The NOVO series tractors are designed for applications including ploughing, tilling, sowing, and transportation, with engines delivering high maximum torque and backup torque for various farming equipment compatibility.