Mahindra First Choice Wheels elevates Mohammed Turra to MD and CEO

Mahindra First Choice Wheels has elevated CEO Mohammed Turra to the position of Managing Director. With over two decades of leadership experience across India, the Middle East, France, and the United States, Turra's expertise spans consulting, financial services, FMCG, and the automotive industry. 

Turra succeeds Ashutosh Pandey, who will be taking on a new role within the Mahindra Group. He will be responsible for driving the company's growth, strengthening its market leadership, and positioning the business for the future. 

"With the used car industry evolving rapidly, I am excited to work alongside our talented team to build a winning model that redefines the customer experience," Turra said., adding that their focus will be on forging stronger partnerships. 

Turra has been part of the Mahindra Group since 2016. Previously, he served as Senior Vice President at the Group Strategy Office of Mahindra & Mahindra, where he played a key role in fostering synergies across the Group’s diverse businesses. His efforts focused on driving growth, international expansion, and spearheading strategic initiatives such as electric vehicles (EVs) and shared mobility.

Turra was the founding leader of Mahindra Finance’s Quiklyz, a vehicle leasing and subscription platform that captured a 20% market share in just three years under his leadership. His strategic vision was instrumental in forming key partnerships and establishing Quiklyz as a leader in the industry.

Before joining Mahindra, Turra was part of the Financial Institutions practice at the Boston Consulting Group (BCG), where he specialized in retail, SME, and wholesale banking, providing strategic and operational solutions to leading commercial banks, central banks, and government institutions across the Gulf Cooperation Council (GCC) region and India. Earlier in his career, he also held positions at Unilever, Alstom, and IBM.

Turra holds an MBA from the Indian Institute of Management, Bangalore, and a degree in Electrical Engineering from the University of Jodhpur.