As the country aims to be a net zero economy by 2070, automotive companies are working towards sustainable processes, with a focus on the entire manufacturing process getting importance, and not just the tailpipe emissions reduction targets.

In one such instance, M&M, which has set a target of being carbon neutral by 2040, claims to have produced its XUV400, in a 100 percent water-positive facility in Nashik, using only renewable energy.

The water positive manufacturing set-up saves more than 20,000 kilolitres of water and can provide water for 100 homes in a year, the press release notes.

Veejay Nakra, President, Automotive Division, M&M said, “Manufacturing an environment friendly vehicle is just one step of a modern automotive company's climate action journey; a more holistic approach is to manufacture that planet-friendly vehicle in the most sustainable manner possible and we’ve managed to do that with our XUV400.”

Mahindra & Mahindra’s SUV business recorded all-time high numbers, with a growth of 31 percent in March 2023, while it recorded a 60 percent overall growth in FY2023, on the back of good demand across the portfolio.