Magenta Mobility deepens collaboration with Tata Motors, deploys over 100 units of Tata Ace EV

This initiative is part of the MoU signed between the two companies in October 2023, which aims to deploy 500 units of the innovative Tata Ace EV.

Autocar Pro News Desk By Autocar Pro News Desk calendar 11 Jun 2024 Views icon3037 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Magenta Mobility deepens collaboration with Tata Motors, deploys over 100 units of Tata Ace EV

Magenta Mobility, an integrated electric mobility solutions provider, has strengthened its partnership with Tata Motors by deploying over 100 units of Tata Ace EV. This deployment includes over 60 units of the Ace EV and over 40 units of the recently launched Ace EV 1000.

Maxson Lewis, Founder and CEO of Magenta Mobility said, "We are thrilled to deepen our collaboration with Tata Motors, furthering our commitment to delivering safe, smart, and sustainable mobility solutions across India. The deployment of 100+ Tata Ace EVs marks a significant stride towards our ambitious 'Ab Ki Baar Dus Hazaar' program, aimed at deploying 10,000 electric vehicles by September 2025. By synergising Tata Motors’ expertise in four-wheel small commercial vehicles (SCVs) with our integrated capabilities in logistics, charging infrastructure, and technology, this partnership is poised to redefine industry standards."

Commenting on the announcement, Vinay Pathak, Vice President & Business Head – SCVPU, Tata Motors, said, “Marking a major milestone in our partnership with Magenta Mobility, we take immense pride in the deployment of Tata Ace EVs into their fleet. This reaffirms our shared vision of revolutionising intra-city distribution through advanced, zero-emission mobility solutions. The Ace EV, a product of our co-creation efforts, offers unparalleled performance, reliability and operational efficiency while contributing to a greener future for India. This deployment is a testament to our unwavering commitment to democratising sustainable e-cargo transportation across the nation. Together, we are paving the way for a cleaner, greener and more environmentally conscious future for India."

The Tata Ace EV is powered by the EVOGEN powertrain, offering an exceptional driving experience with a 7-year battery warranty and a 5-year comprehensive maintenance package. It ensures safe, all-weather operations with an advanced battery cooling system and regenerative braking system to enhance driving range. The vehicle supports both regular and fast charging capabilities for high uptime. It is powered by a 27kW (36hp) motor with 130Nm of peak torque, ensuring best-in-class pickup and grade-ability for easy ascents in fully loaded conditions. The vehicle’s robust performance and near-100% uptime have received an overwhelming response from customers.

Magenta Mobility, backed by investors such as HPCL, bp, Morgan Stanley, JITO Angel Network, and Indian American philanthropist Dr.  Kiran Patel, is at the forefront of the electric mobility revolution. The company is spearheading initiatives that promote sustainability and innovation in India's transportation landscape. With the extension of its partnership with Tata Motors and the deployment of 100 Tata Ace EVs, Magenta reaffirms its commitment to decarbonising logistics.

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