RX SUV sales in India jump 18% YTD, with September up 38%, as luxury SUVs now make up over half of the brand’s local sales.
07 Oct 2025 | 2426 Views | By Shristi Ohri
Lexus India has reported an 18% increase in sales for its RX SUV during the January to September 2025 period compared to the same timeframe last year. The model showed particularly strong performance in September, with sales rising 38% year-over-year.
The RX's performance contributes to broader momentum in Lexus ...
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Lexus India has reported an 18% increase in sales for its RX SUV during the January to September 2025 period compared to the same timeframe last year. The model showed particularly strong performance in September, with sales rising 38% year-over-year.
The RX's performance contributes to broader momentum in Lexus India's SUV portfolio. The company's combined SUV lineup, which includes the NX, RX, and LX models, recorded 58% growth in September 2025 compared to September 2024. SUVs now represent approximately 54% of the brand's total sales in India.
Mr. Hikaru Ikeuchi, President of Lexus India, attributed the growth to changing consumer preferences in the luxury vehicle market. "The luxury SUV segment in India continues to witness remarkable growth, driven by evolving lifestyles and a growing preference for versatile mobility solutions," he stated.
The RX is available in two hybrid electric variants. The RX 350h features a 2.5-liter inline four-cylinder engine paired with an electric motor, while the RX 500h F Sport Performance includes a 2.4-liter turbocharged engine with a six-speed automatic transmission and eAxle system.
Lexus India recently introduced a Smart Ownership Plan offering an assured buyback option for customers. The program is available for the ES, NX, and RX models and is designed to provide flexibility for buyers entering the luxury vehicle segment.
Since entering the Indian market in March 2017, Lexus has expanded its presence with a five-vehicle portfolio, four of which are self-charging hybrid electric vehicles. The ES 300h, which has been manufactured locally since 2020, remains the brand's best-selling model in India.
The company operates in over 90 countries worldwide and has sold more than 2 million hybrid vehicles globally since introducing the first luxury hybrid vehicle.