Lexus India Reports Strong Performance in Ultra-Luxury Segment

The luxury automotive brand recorded significant growth in its flagship LM and LX models during calendar year 2025, with the RX also contributing to overall sales expansion in the Indian market.

07 Jan 2026 | 1865 Views | By Sarthak Mahajan

Lexus India has reported robust performance for calendar year 2025, driven primarily by demand in its ultra-luxury vehicle segment. The company's flagship models, the LM and LX, recorded a combined 50% year-on-year increase and accounted for approximately 19% of total sales.

The LM 350h, a luxury multi-purpose vehicle known for its refined interior and comfort features, has received considerable interest from customers seeking premium travel experiences. The model has been positioned as a first-class mobility solution in the Indian luxury vehicle market.

The LX 500d, an ultra-luxury SUV combining off-road capability with advanced technology, has similarly shown strong market acceptance. The vehicle features capabilities designed for varied terrain while maintaining luxury amenities.

The RX model line achieved 18% growth compared to the previous year, contributing 22% to overall sales. This performance indicates expanding demand across Lexus India's product portfolio beyond its flagship offerings.

"We are immensely thankful to our guests for their trust and support throughout 2025," said Hikaru Ikeuchi, President of Lexus India. "The strong performance of our halo ultra-luxury models, LX and LM, reflects their confidence in Lexus and our dedication to delivering exceptional products and experiences."

Looking ahead to 2026, Lexus India has indicated plans to continue focusing on the luxury vehicle segment, which shows positive market outlook in India.

The company maintains its customer support structure, including an 8-year vehicle warranty, service packages through Lexus Luxury Care, and 5-year roadside assistance programs.

Lexus entered the Indian market in March 2017 and currently offers a portfolio of five vehicles, four of which are self-charging hybrid electric vehicles. The ES 300h, introduced as the brand's first locally produced model in 2020, remains the most popular model in the Indian lineup.

The brand operates globally in over 90 countries and has sold more than 2 million hybrid vehicles worldwide since introducing the luxury hybrid category.

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