Lexus India inaugurated a new Guest Experience Centre in Pune on Thursday, marking the brand's second facility in Maharashtra outside Mumbai. The new retail outlet will begin operations under the trade name Lexus Bharat.
Visitors to the Pune centre can examine vehicle models, explore electrified mobility options, and utilize the operational Lexus Service Point.
The expansion follows recent network openings in Ahmedabad and Surat, forming part of a broader strategy to increase accessibility across domestic luxury markets.
Hikaru Ikeuchi, President of Lexus India, stated, "The inauguration of Pune Guest Experience Centre marks an important milestone for Lexus India. As the second GEC in Maharashtra, following Mumbai, the Pune outlet further strengthens our presence in this vibrant and growing luxury market. Through this new Guest Experience Centre, we look forward to building deeper connections with our guests while delivering the unique luxury experience that defines Lexus."