Kinetic Green Eyes Global Markets With e-Golf Carts Developed With Tonino Lamborghini
The Kinetic Green-Tonino Lamborghini joint venture plans to sell electric carts in at least 25 countries and clock a turnover of $300 million in five years.
Kinetic Green Energy and Power Solutions has set its sights on global markets with the introduction of its first electric golf cart under its joint venture with Tonino Lamborghini.
With plans to enter 25 global markets beyond India and a target turnover of $300 million over five years, the joint venture marks an ambitious step for Kinetic Green into international territory, said Sulajja Firodia Motwani, Founder and CEO of Kinetic Green Energy & Power Solutions.
The Indo-Italian partnership involves Kinetic Green, a manufacturer of electric two- and three-wheelers, taking on the production of electric golf carts conceptualized by Tonino Lamborghini. These carts will be marketed and sold globally under the Tonino Lamborghini brand name.
Motwani highlighted the diverse applications of golf carts, noting that only about half are used on golf courses. The rest serve various sectors such as resorts, airports, gated communities, and corporate campuses.
“It is about a $5 billion market, estimated to have around 500,000 golf carts sold globally,” she said. The joint venture aims to generate $300 million in revenue over five years.
According to Motwani, the JV plans to enter 5-6 new global markets each year, with a goal of reaching at least 25 key markets over the next three years—representing roughly 75-80% of global golf cart volumes.
Initial markets include countries in the Middle East, along with Bahrain, the Maldives, Sri Lanka, Thailand, and New Zealand. “These are the ones we are immediately entering. And we will also begin our European operations,” she added.
Exports to the U.S.: one of the world’s largest markets for golf carts, are scheduled to begin next year. She pointed out that U.S. demand has historically depended on imports from China, and recent tariffs on those imports create a major opportunity for the JV.
Kinetic Green holds a 70% stake in the joint venture. Of the total funds deployed so far, $2-3 million has gone into core engineering of the product, with an additional $2 million earmarked to expand the product range.
The joint venture operates out of a new facility in Supa, Maharashtra, which houses not only the manufacturing unit but also an experience centre and a training academy. The initial investment in the project is estimated at $4-5 million, with plans to raise an additional $10 million from Indian family offices.
(With inputs from Ketan Thakkar)
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