Kia India has opened its first Shine Zone car detailing studio at its dealership in Jaipur, marking the company's entry into premium vehicle care services.
The facility provides a range of services including ceramic coating, exterior and interior enrichment, AC disinfectant treatment, and underbody protection. The studio is designed to offer professional-grade car care within the dealership environment.
Atul Sood, Senior Vice President of Sales and Marketing at Kia India, noted that the initiative addresses customer demand for professional car care delivered with convenience and transparency. The facility integrates specialized tools, trained technicians, and standardized processes to provide consistent vehicle maintenance services.
The Shine Zone concept is intended to expand across Kia India's dealership network in response to growing demand for premium detailing services. The company aims to make expert-level vehicle care more accessible to its customers through this integrated approach.
Kia India currently operates 819 touchpoints across 370 cities in the country. The automaker has dispatched approximately 1.5 million vehicles from its Anantapur manufacturing facility since commencing production in August 2019, including over 1.2 million domestic sales and more than 367,000 exports.