Kia India enters certified pre-owned car business with ‘Kia CPO’
Industry-best warranty services will be backed by Kia India and certified cars to pass comprehensive 175-point quality check
Kia India has announced the commencement of its Certified Pre-Owned Car Business ‘Kia CPO’ for customers looking for quality used cars with verified history.
With exclusive Kia CPO outlets, the company intends to provide a new age experience to customers, in line with new car buying experience, that will allow them to sell, buy or exchange pre-owned cars, backed by hassle-free ownership transfers and customized finance options. Starting certified pre-owned car business in just over three years since the beginning of sales operations in the country, makes Kia one of the fastest OEM to do so.
For buyers, Kia India will provide industry-best warranty and maintenance packages. Each car sold through Kia CPO will get 2-years and 40,000 kms of warranty and 4 free periodic maintenance services.
Myung-sik Sohn, Chief Sales Officer, Kia India said, "Currently, Indian customers have limited access to certified and verified information when it comes to the pre-owned car segment and we intend to change this notion with our entry into the business. Kia strives to revolutionize mobility by identifying need gaps in the industry and fulfilling them with our well-thought-out products and services. Our proactive approach of starting CPO business at such an early stage of our existence in the country will ensure that all systems and processes are in place even before the first lot of our products comes under the average replacement age.”
He further added, "We’ve noticed that more than one-third customers of new Kia cars are replacement buyers, and we aim to facilitate them through our certified pre-owned car business. Customers can exchange any used car with new Kia cars and we are also offering a combined packaged deal for exchange customers, with secure and instant payment transfer option."
Through Kia CPO, Kia India aims will offer a fair, transparent quick digital evaluation process to provide right price for customer cars. All the Kia cars, certified and sold through Kia CPO, will have less than 5 years of age, 1 lakh km mileage, and would undergo comprehensive 175 point quality checks before being made available to customers. These cars will have no structural damage, a verified ownership and service history, and will be refurbished only with Kia genuine parts.
Kia has plans to introduce the CPO business in various locations in the country. The programme will open with 30+ outlets by the end of 2022. CPO is operating through 15 outlets in 14 cities – Delhi NCR, Bangalore, Ahmedabad, Hyderabad, Chandigarh, Jaipur, Cochin, Bhubaneshwar, Calicut, Amritsar, Nasik, Baroda, Kannur and Malappuram.
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