Kia India has announced the expansion of its foothold in Kerala with the addition of 7 new dealerships. This move consolidates the company's reach in the South Indian region, bringing the total number of touchpoints in the region to 178.
The new dealerships in Kerala will increase the company's presence in the state to 30 touchpoints, making Kia motors more accessible to customers. The Southern region, comprising Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Kerala, and Pondicherry, is the second-largest market for the brand in terms of touchpoints, following the North. The company is targeting to achieve over 700 touchpoints by the end of 2024
Commenting on the expansion, Hardeep Singh Brar, the Senior Vice President and National Head of Sales & Marketing at Kia India, stated that the South Indian market is one of the most important for the brand. The expansion of touchpoints in the region signifies the company's commitment to growth and innovation while staying true to the core values that customers have come to trust.
In addition to the new dealerships, Kia India has 24 Certified Pre-Owned (CPO) outlets in the South Indian region, which deal in selling, exchanging, and buying of pre-owned Kia cars. These pre-owned cars undergo a 175-point quality check before being handed over to customers, ensuring the quality control.