JSW MG Motor India expects its sales to cross 100,000 units in 2026, implying growth of at least 42% from last year, as the automaker looks to build on the Windsor EV's momentum and expand its addressable market with the newly launched Hector Tomahawk.
The company has capacity to produce around 6,000 Hector Tomahawks a month across battery-electric and plug-in hybrid versions and is initially planning for an equal split between the two powertrains, Parth Jindal, Director, JSW MG Motor India, told Autocar Professional.
“We can make about 6000 units a month between the EV and the PHEV and within that, we believe that it's going to be a 50-50 split between the EV and the PHEV,” Jindal said.
Jindal, however, believes demand for the plug-in hybrid could be stronger than the company's initial estimates. “I think my marketing team has underestimated the sales potential of the PHEV, and I think very soon we'll have to augment our capacity to sell more of these,” he said.
The company also plans to increase localisation of both the Windsor and Hector Tomahawk to 70% by the end of 2027, as rising volumes encourage suppliers to invest in local capacity.
JSW MG Sales Target: 100,000 Units in 2026
JSW MG sold a total of 70,554 vehicles in 2025, up 19% year-on-year. The Windsor accounted for 46,735 units and was the company's main volume driver during the year. Crossing 100,000 units in 2026 would require growth of at least 41.7%.
“This year, we expect to cross 100,000 units,” Jindal said.
The company has already moved closer to the monthly run rate required to reach that scale. JSW MG dispatched a record 8,158 vehicles in July 2026, up 22% year-on-year and its second consecutive record wholesale month. New-energy vehicles accounted for more than 80% of the month's volumes.
The Hector Tomahawk is expected to add another volume pillar alongside the Windsor.
Launched on Wednesday, the Tomahawk EV is priced from ₹19.49 lakh, while the PHEV starts at ₹25.69 lakh, both introductory ex-showroom prices for the complete vehicle. Under MG's Battery-as-a-Service programme, prices start at ₹13.99 lakh for the EV and ₹21.79 lakh for the PHEV, excluding battery rental, electricity and fuel costs. EV deliveries are scheduled to begin in September, followed by the PHEV in November.
The Tomahawk is also the first model built on MG's ADAPT architecture, which can support battery-electric, plug-in hybrid, range-extended electric and hybrid powertrains.
Hector Tomahawk PHEV Aims at Petrol and Diesel Buyers
The addition of the plug-in hybrid is central to MG's attempt to widen its market beyond buyers already comfortable with fully electric cars.
Jindal said that while EV adoption is rising rapidly, most Indian car buyers still choose petrol or diesel vehicles. A PHEV can run as an EV for everyday urban journeys while retaining a petrol engine for longer trips, addressing concerns among buyers looking for one vehicle for all their travel needs.
MG is positioning the Tomahawk PHEV directly at conventional powertrain buyers.
“We're calling this car the diesel killer. We want this car to absolutely be bought by the diesel customer, by the petrol customer, and we priced it accordingly,” Jindal said.
The PHEV combines a 20.5kWh battery with a 1.5-litre petrol engine. It has an electric-only range of more than 115km and a claimed combined range of more than 1,100km with a fully charged battery and full fuel tank. The EV uses a 69.2kWh battery and has a claimed range of 517km.
Jindal sees the PHEV as a transition product rather than an alternative to MG's longer-term battery-electric strategy. His expectation is that buyers who experience electric driving through a PHEV may be more willing to move to a full EV for their next purchase.
“If you buy a PHEV and you start experiencing the EV mode every day and use the engine only very rarely, then you will get comfortable with EVs. So maybe this car you bought a PHEV but maybe the next one you buy an EV,” he said.
Hector Tomahawk Price and Rivals: XEV 9S, Harrier EV, XUV 7XO
The two Tomahawk powertrains will face different sets of competitors.
As a three-row electric SUV, the Tomahawk EV's closest segment rival is the Mahindra XEV 9S, which currently starts at about ₹20.65 lakh following Mahindra's July price revision. The Kia Carens Clavis EV, while more MPV-like in positioning, is another three-row electric alternative and is priced between ₹18 lakh and ₹25 lakh. The BYD eMax 7, another three-row EV, sits higher at ₹26.90-29.90 lakh.
On price, the Tomahawk EV also overlaps with the five-seat Tata Harrier EV, which currently starts at about ₹21.69 lakh and extends to ₹29.19 lakh.
The PHEV has fewer direct rivals because plug-in hybrid technology remains uncommon in India's mass-market SUV segment. In terms of size and three-row positioning, it will compete for buyers looking at models such as the Mahindra XUV 7XO and Tata Safari. The XUV 7XO currently ranges from ₹13.99 lakh to ₹25.79 lakh, putting its top variants almost directly against the Tomahawk PHEV's ₹25.69-lakh entry price.
Price-wise, the PHEV also sits just below the Toyota Innova Hycross strong-hybrid range, which starts at ₹26.76 lakh. The Hycross uses a conventional self-charging strong-hybrid system rather than a plug-in hybrid and is an MPV, but it could compete for buyers seeking a large electrified family vehicle in the same price band.
India's EV Market Nearly Doubles in FY26
The new products arrive as India's electric passenger vehicle market enters its strongest growth phase so far.
Electric passenger vehicle registrations rose 83.6% to 199,923 units in FY26, from 108,873 units in FY25, according to FADA data. EV penetration in the passenger vehicle market increased from around 2.5% in FY25 to about 4.5% in FY26.
The acceleration has continued in FY27. Registrations nearly doubled in the April-June quarter, rising 89.3% to 82,737 units. Tata Motors led with 32,283 registrations, followed by Mahindra with 20,112 and JSW MG with 16,502. MG held a 19.9% share of the electric passenger vehicle market during the quarter.
July brought another sharp increase. Electric passenger vehicle sales rose 83.1% year-on-year to 32,928 units, while their share of passenger vehicle retail remained at 7.9%, according to FADA. Tata Motors registered 13,678 electric cars, followed by Mahindra with 7,742 and JSW MG with 5,689.
Industry expectations point to further gains. Tata Motors Passenger Vehicles CEO Shailesh Chandra said earlier this month that electric passenger vehicle penetration could reach 10% by the end of FY27, from more than 8% currently.
Jindal also expects the share of electric cars to move towards double digits, but believes PHEVs can bring into the new-energy market buyers who are still reluctant to rely entirely on charging infrastructure.
JSW MG Pushes Localisation to 70% by 2027
For JSW MG, increasing volumes are also beginning to change the economics of local sourcing.
Jindal said both the Windsor and Hector Tomahawk are expected to reach 70% localisation by the end of 2027, with localisation currently rising by around two to three percentage points a month as more sub-components complete homologation.
The target is consistent with JSW MG's wider plan to achieve at least 70% localisation on future products. Managing Director Anurag Mehrotra had said in May that greater localisation was aimed at improving cost competitiveness and supply-chain resilience as the company invests ₹3,000-4,000 crore in capacity and new products.
Jindal said the Windsor's sales performance has helped convince suppliers that investing in capacity for MG's electric models can generate sufficient volumes.
When MG initially told vendors that it expected to sell about 5,000 Windsors a month, some suppliers were hesitant to make the required investments because they doubted whether India's EV market could support that level of demand, he said.
“But now that they've seen the demand consecutively for so many months, they are all investing ahead of time to get us ready for 70%,” Jindal said.
That confidence is now carrying over to the Hector Tomahawk. Jindal said suppliers believe the new SUV has the potential to reach 5,000-6,000 units a month, prompting investments to start ahead of the vehicle's volume ramp-up.
For JSW MG, that creates a reinforcing cycle: higher volumes make deeper localisation viable, while higher local content can help lower costs and improve the competitiveness needed to generate more volume.
Whether the Hector Tomahawk can match the Windsor's impact remains to be seen. But with a 100,000-unit annual sales target, capacity for around 6,000
Tomahawks a month and a PHEV aimed directly at petrol and diesel customers, JSW MG is betting that its next phase of growth will come from broadening its new-energy portfolio rather than relying on battery EVs alone.