Automaker offers savings up to Rs 3.04 lakh across ICE SUV portfolio effective September 7
08 Sep 2025 | 3961 Views | By Shristi Ohri
JSW MG Motor India has announced it will pass the complete benefits of recent GST reductions to customers across its internal combustion engine SUV lineup, including the Astor, Hector, and Gloster models. The price adjustments took effect from September 7, 2025, with savings reaching up to Rs 3.04 lakh depending ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
JSW MG Motor India has announced it will pass the complete benefits of recent GST reductions to customers across its internal combustion engine SUV lineup, including the Astor, Hector, and Gloster models. The price adjustments took effect from September 7, 2025, with savings reaching up to Rs 3.04 lakh depending on the model.
The move comes as the Indian government reduced GST rates on certain vehicle categories, prompting various automakers to adjust their pricing strategies. JSW MG Motor India's decision represents a direct pass-through of the tax benefits to consumers rather than retaining any portion as margin improvement.
The GST reduction impact varies significantly across JSW MG's SUV portfolio. The Astor model, previously subject to 45% GST and cess, now falls under the 40% bracket, resulting in savings of Rs 54,000. The Hector, which had different tax rates for petrol and diesel variants at 45% and 50% respectively, now benefits from the uniform 40% rate, offering savings up to Rs 1.49 lakh.
The Gloster, previously in the highest tax bracket at 50%, experiences the most substantial benefit with potential savings of Rs 3.04 lakh under the new 40% GST structure. The company noted that specific benefits will vary depending on individual model variants and configurations.
Vinay Raina, Chief Commercial Officer at JSW MG Motor India, positioned the decision within broader market dynamics. "The government's decision to rationalise GST is a good move that directly addresses the affordability challenge for car buyers and builds positive consumer sentiment," he stated.
The timing aligns with the approaching festive season, traditionally a strong period for automotive sales in India. Raina emphasized that the company's focus is on making their SUV portfolio more accessible during a period when demand is expected to strengthen.
The announcement comes amid broader industry discussions about GST impact on vehicle pricing, with various manufacturers taking different approaches to the tax reduction benefits. Some companies have indicated they may retain portions of the benefit for business sustainability, while others, like JSW MG Motor India, have opted for full customer pass-through.
Beyond the GST benefit pass-through, JSW MG Motor India is offering supplementary financial packages including 100% on-road funding options and three-month EMI holidays. These additional measures aim to provide what the company describes as enhanced financial flexibility for customers.
The combination of immediate price reductions through GST benefits and extended financing options represents a comprehensive approach to addressing affordability concerns in the premium SUV segment.
JSW MG Motor India operates as a joint venture between SAIC Motor, a Fortune 500 company, and India's JSW Group, formed in 2023. The partnership aims to develop what it describes as a smart and sustainable automotive ecosystem while maintaining focus on advanced technology integration.
The company operates a manufacturing facility in Halol, Gujarat, with an annual production capacity exceeding 100,000 vehicles. The facility employs approximately 6,000 direct and indirect workers and serves as the base for JSW MG's Indian operations.
The Morris Garages brand, originally founded in the UK in 1924, has been repositioned in the Indian market with emphasis on connected and electric mobility solutions. The company's current Indian portfolio includes several models positioned as technology-forward vehicles, including what it claims are India's first Internet SUV and first pure electric Internet SUV.
The decision to pass full GST benefits to customers may influence competitive positioning in the premium SUV segment, particularly as other manufacturers evaluate their own pricing strategies in response to the tax changes. The approach could potentially impact sales volumes during the festive season, though actual market response will depend on various factors including overall consumer sentiment and competitive actions.
The move also reflects broader industry discussions about balancing immediate customer benefits against long-term business sustainability, particularly in a market where manufacturers face ongoing cost pressures from various sources including raw material pricing and regulatory compliance requirements.