JSW MG Motor India has appointed 12 dealer partners to launch MG SELECT, its new luxury brand channel, with plans to establish 14 experience centers across 13 major Indian cities. The announcement aims to enhance the luxury car-buying experience through specialised touchpoints catering to new-age consumers seeking accessible luxury vehicles.
The dealer network will facilitate the sales of MG SELECT's inaugural products, including the MG Cyberster, marketed as the World's Fastest MG Roadster, and the MG M9 Presidential Limousine. "MG SELECT represents a new vision for 'accessible luxury' in the automotive market. The brand's refined perspective on products and car ownership journey will enhance the personalised experience and the newly appointed dealer partners will play a key role in driving it forward," said Rajeev Chaba, CEO Emeritus, JSW MG Motor India.
The selected dealers bring extensive automotive sector experience and expertise in luxury market operations. Notable appointments include Krishiv Auto in Mumbai, Shiva MotoCorp in Delhi, and Jubilant Motorworks in both Gurgaon and Bengaluru Region 1. Additional partnerships include Tejpal Motors in Thane, Aiconic Automobiles in Bengaluru Region 2, and Jayalakshmi Motors in Hyderabad.
The network extends to other major cities with Nova SELECT in Pune, FPL Vehicles in Chennai, Aeromark Cars in both Ahmedabad and Kolkata, Coastal SELECT in Kochi, Krishna Motor in Chandigarh, and Opulent Auto in Surat.
Each dealer partner has been selected based on their track record in customer service and their alignment with MG SELECT's vision for accessible luxury in the automotive market.