JSW MG Motor India launches ‘EV Sahi Hai’ campaign to boost electric vehicle adoption through real customer stories and celebrity engagement, promoting awareness, affordability, and sustainability in India’s evolving mobility landscape.
08 Aug 2025 | 4151 Views | By Sarthak Mahajan
JSW MG Motor India has launched a new awareness initiative titled ‘EV Sahi Hai’, aimed at increasing public understanding of electric vehicles (EVs) and encouraging wider adoption across the country. The campaign is structured in two phases and seeks to highlight the benefits of EV ownership, including cost savings, environmental ...
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JSW MG Motor India has launched a new awareness initiative titled ‘EV Sahi Hai’, aimed at increasing public understanding of electric vehicles (EVs) and encouraging wider adoption across the country. The campaign is structured in two phases and seeks to highlight the benefits of EV ownership, including cost savings, environmental impact, and improvements in charging infrastructure that address range concerns.
The first phase of the campaign, labeled ‘Customer-led: Real People, Real Experiences’, features a series of 10 short films showcasing testimonials from actual EV owners. These individuals share their personal experiences with electric mobility, focusing on the practical advantages and satisfaction derived from switching to EVs. The films, which conclude with the tagline ‘EV Sahi Hai’, are being distributed through digital platforms and television channels.
A second, celebrity-led phase is set to launch by the end of August 2025. It will feature actors Varun Sharma and Pulkit Samrat, known for their work in the Fukrey film series, using creative storytelling to communicate the benefits of EVs to a broader audience. The campaign draws conceptual inspiration from the Association of Mutual Funds in India’s (AMFI) long-running ‘Mutual Fund Sahi Hai’ initiative, which helped popularize mutual fund investments in India.
Complementing the campaign, JSW MG Motor India is launching a dedicated website—www.evsahihai.com—on August 9, 2025. The platform will serve as an informational hub offering insights into EV technology, charging infrastructure, ownership benefits, and answers to common consumer questions, particularly targeting first-time EV buyers.
Udit Malhotra, Head of Marketing at JSW MG Motor India, stated, “As an early entrant in India’s EV segment, we’ve focused on building a supportive ecosystem for electric mobility. With the ‘EV Sahi Hai’ campaign, we aim to share real stories of EV ownership that reflect tangible benefits such as reduced running costs, lower emissions, and improved driving experiences. We believe this initiative will contribute to greater consumer confidence and support the growth of the EV market.”
Amit Nandwani, National Creative Director at Cheil X, the agency behind the campaign, noted that while many consumers recognize the long-term potential of EVs, misconceptions around charging, cost, and reliability remain. “Real customer stories can be among the most effective tools to influence perception. By showcasing diverse experiences from EV owners across India, we hope to provide relatable and credible insights that help potential buyers make informed decisions.”
JSW MG Motor India currently holds a 35% share in the Indian EV market, supported by a range of electric models including the MG ZS EV and MG Comet. The company reports that its EVs have collectively traveled approximately 1.464 billion kilometers, avoiding an estimated 233,704 metric tons of CO2 emissions.
The joint venture between SAIC Motor, a Fortune 500 automotive manufacturer with global operations, and India’s JSW Group, was established in 2023 as JSW MG Motor India Pvt. Ltd. The partnership aims to advance sustainable mobility solutions in India through localized manufacturing, technological innovation, and expanded access to smart, connected, and electric vehicles.
Morris Garages (MG), founded in the UK in 1924, has a legacy in sports cars and premium vehicle design. Over the past century, the brand has transitioned into a modern automotive player focused on connected, autonomous, shared, and electric (CASE) technologies. Its manufacturing facility in Halol, Gujarat, has an annual capacity of over 100,000 vehicles and supports thousands of direct and indirect jobs.
Through initiatives like ‘EV Sahi Hai’, JSW MG Motor India aims to continue its leadership in the new energy vehicle (NEV) segment and support the broader transition toward sustainable transportation in India.