JLR hit profitability targets in FY25 as it accelerates EV transition under Reimagine strategy and prepares UK plants for all-electric production.
24 May 2025 | 1949 Views | By Kiran Murali and Ketan Thakkar
Jaguar Land Rover (JLR) is on track to offer electric versions of all its brands by the end of this decade, as part of its long-term Reimagine strategy, Tata Motors Chairman N Chandrasekaran confirmed in the company’s 80th Integrated Annual Report.
“JLR continues to realise its Reimagine strategy this ...
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Jaguar Land Rover (JLR) is on track to offer electric versions of all its brands by the end of this decade, as part of its long-term Reimagine strategy, Tata Motors Chairman N Chandrasekaran confirmed in the company’s 80th Integrated Annual Report.
“JLR continues to realise its Reimagine strategy this year, completing works to transform its UK plants for electric vehicle production,” Chandrasekaran said, outlining the company’s progress in preparing its manufacturing infrastructure for a fully electrified portfolio.
The move is a critical milestone in JLR’s ambition to become a modern luxury EV brand and achieve carbon net zero across its operations and supply chain by 2039. The company is upgrading its facilities to support upcoming all-electric models, including the next-generation electric Range Rover and a new era of electric Jaguar vehicles.
Despite industry challenges, JLR delivered a strong financial performance in FY25, reporting consolidated revenues of £29 billion, broadly flat year-on-year. It also achieved its targeted adjusted EBIT margin of 8.5% and ended the fiscal year with a positive net cash position, underscoring improved operating efficiency and financial resilience.
“JLR delivered a robust financial performance and strong operational progress in FY25,” Chandrasekaran noted.
As the global luxury automotive market pivots toward sustainability and electrification, JLR is positioning itself at the intersection of design, technology, and environmental responsibility. The ongoing execution of the Reimagine strategy is central to that vision, with electrification at its core.
Recently, JLR Chief Commercial Officer Leonard Hoornik said he expects the brand’s business in India to double over the next three years. He noted that it is entirely possible given the 'strong products and strong team' in place in India. Last year JLR saw 40% growth to 6,183 units, putting the brand in third spot.
JLR is looking to expand the brand's reach in India and thus also wants to double its retailers. Currently, JLR has just over 20 touchpoints in India, far lower than rivals like Mercedes Benz India and Audi India.
Local assembly in India has also significantly fueled this growth here. Since JLR began local assembly of the Range Rover and Range Rover Sport last year, sales of these models have surged 2.5 times.