Jaguar Land Rover India is set to reduce the price of the Range Rover Sport SV Edition Two by Rs 40 lakh, according to sources, making it the first luxury automaker to pass on tariff benefits from the India-UK free trade agreement signed last July.

The company will also introduce a new standard SV variant priced at Rs 2.05 crore (ex-showroom). The Sport SV Edition Two, currently at Rs 2.75 crore, would see a reduction of roughly 15 percent. Applying the same percentage to the SV variants of the full-size Range Rover, prices on the flagship could fall by up to Rs 63 lakh, though the company may choose not to pass on the entire benefit.

The revision is confined to vehicles hand-built at Solihull by JLR's Special Vehicle Operations. These are the only models in JLR India's lineup that still attract the full 110 percent duty on completely built-up units, which the India-UK Comprehensive Economic and Trade Agreement (CETA) is set to reduce to 30 percent in its first year. The Defender range, though also fully imported, is manufactured in Slovakia and therefore ineligible for the UK-origin concession.

A JLR India spokesperson said, "We are assessing the implications of the India-UK FTA on our Range Rover SV and Range Rover Sport SV models. While we anticipate adjustments to our pricing strategy, we will announce specific details and revised prices closer to the implementation date."

This is the second significant repricing of JLR India's top-end Range Rover variants in under a year. In September 2025, the company cut prices by up to Rs 30.4 lakh across the Range Rover and Range Rover Sport lineups following GST 2.0 reforms.

The tariff gains have been partly eroded by currency movements. The pound has appreciated from approximately Rs 106.72 in January 2025 to Rs 124.74, a roughly 16.9 percent weakening of the rupee against sterling that effectively reduces the net benefit to buyers.

JLR India's volume models, including the Range Rover, Range Rover Sport, Velar and Discovery Sport, are assembled from CKD kits at the company's Pune facilities and sit on a substantially lower duty structure unaffected by the trade deal. The Evoque will be the first vehicle produced at Tata Motors' new Panapakkam plant near Chennai, which commenced production in February 2026.

The CETA, signed on July 24, 2025 and expected to come into force this month, reduces import duties on CBU passenger vehicles originating from the UK with petrol engines above 3,000cc and diesel above 2,500cc from 110 percent to 30 percent in Year 1, falling to 10 percent by Year 5 under an annual quota starting at 20,000 vehicles. Bentley, Rolls-Royce, Aston Martin and McLaren are also eligible for the phased reduction, though none has yet announced pricing action. The 20,000-unit quota must accommodate every British luxury brand, making allocation as critical as pricing.

For JLR, which already assembles its volume models locally, the SV repricing is less about chasing incremental units and more about repositioning its most aspirational products in a market long dominated by locally assembled German rivals. The company did not comment on supply strategy.