JK Tyre collaborated with the 11th edition of the ‘All Women Bike Rally’ held in New Delhi. The rally, themed ‘Swayam Siddh’ (self-reliant), was flagged off from Connaught Place (CP) by distinguished guests including Smriti Irani, Union Minister for Women & Child Development, Vinai Kumar Saxena, Lieutenant Governor of Delhi, and Anshuman Singhania, Managing Director of JK Tyre & Industries.

With the participation of over 2800 riders, the rally aimed to celebrate women's empowerment and self-reliance. Riders, spanning various age groups, embarked on a journey through prominent areas of the national capital such as Barakhamba Road, India Gate Circle, and K G Marg, before concluding at CP.

Anshuman Singhania, Managing Director of JK Tyre & Industries, speaking at the event said “For over a decade, JK Tyre has been a voice for women's advancement by opening up prospects in a heavily male-dominated profession like motorsports. One such inspiring initiative is the ‘All Women Bike Rally,’ and JK Tyre is proud to partner with a renowned publication to spread this cause. We strongly believe that women of today are capable of anything and can pave the way for societal change. Our association with this rally is another feather in our cap, confirming our dedication to building more vibrant and diverse communities in India for all the women on wheels. We believe that women of today are independent, competent, and can pave the path for social transformation.”

JK Tyre’s support for women in motorsports extends beyond events like the ‘All Women Bike Rally’. The company has initiated several programs including training and mentoring for women champions like Shriya Lohia, Mira Erda, and Sneha Sharma, who have represented India internationally.