Jio-bp today announced the launch of its diesel with ACTIVE technology, which will yield annual savings of up to Rs 1.1 lakh per vehicle to truckers owing to (upto) 4.3 percent improved fuel economy.

This diesel offering will be available at all Jio-bp outlets at regular prices, with no additional cost for the first time ever in the Indian market. 

Diesel at Jio-bp outlets with ACTIVE technology helps reduce the risk of unscheduled maintenance caused by dirt build-up and removes existing dirt from critical engine parts and protects against its build-up with ongoing use. It helps restore and maintain the power of the engine with ongoing use while also reducing the risk of unscheduled vehicle maintenance.

Jio-bp CEO, Harish C Mehta said “While every single customer is important, truckers have always held a special place for Jio-bp. Accounting for over half of the truckers’ operating costs, we understand the critical impact of fuel on their overall business performance."

He further added that to ease their concerns around fuel performance and engine maintenance, Jio-bp had worked to develop customised additives from scratch, and that this was designed specifically for Indian vehicles, Indian roads, and for Indian driving conditions. 

The new diesel is expected to help restore and maintain the power or pick up of the engine with ongoing use, and reduce the risk of expensive critical engine component failures caused by dirt build-up. It also contains an anti-foam agent that helps deliver cleaner, faster, and safer refuelling, the press release noted.

Rigorous testing for the new diesel has been carried out by an independent global automotive testing agency, Millbrook UTAC in the UK.