Jaguar Land Rover Reports Sharp Sales Decline Following Cyber Incident

Jaguar Land Rover (JLR) has reported significant declines in both wholesale and retail sales for the third quarter of fiscal year 2026, with the luxury automaker's performance heavily impacted by a cyber incident that disrupted production operations.

The British manufacturer recorded wholesale volumes of 59,200 units for the quarter ending December 31, 2025, representing a 43.3% decrease compared to the same period last year. Retail sales fared somewhat better but still declined 25.1% year-on-year to 79,600 units.

According to the company's statement released on January 5, 2026, production only returned to normal levels by mid-November following the cyber incident. The recovery period, combined with the time required to distribute vehicles globally after production restarted, created significant headwinds for the quarter's performance.

"Volumes in quarter initially impacted by production stoppages following cyber incident and time required to distribute vehicles globally after production restart," the company stated in its press release.

All geographic markets experienced declines compared to the prior year. North America saw the steepest drop in wholesale volumes at 64.4%, while Europe fell 47.6% and China decreased 46.0%. The UK market showed relative resilience with just a 0.9% decline, while the Middle East and North Africa region was down 8.5%.

The planned wind-down of legacy Jaguar models ahead of a new product launch also contributed to the volume decline throughout the quarter, as the company had previously indicated. Additionally, incremental US tariffs on JLR's exports to America continued to pressure sales.

Despite the overall decline, the company's premium model mix showed strength. Range Rover, Range Rover Sport, and Defender models accounted for 74.3% of total wholesale volumes in Q3 FY26, up from 70.3% in the same quarter last year, though down from 76.7% in the previous quarter.

For the financial year to date, wholesale volumes totaled 212,600 units, down 26.6% year-on-year, while retail volumes reached 259,400 units, down 19.1%.

JLR, a wholly owned subsidiary of Tata Motors Passenger Vehicles Limited, is scheduled to report its full financial results for Q3 FY26 in February 2026. The company is pursuing its Reimagine strategy, which aims to transform the business toward electric vehicles, with Jaguar set to become an entirely electric brand.