India Yamaha Motor (IYM) announced its official sponsorship of the Monster Energy Yamaha MotoGP team for the 2024 season.
The partnership will see IYM's 'The Call of the Blue' brand campaign logo featured on the YZR-M1 bikes of Fabio Quartararo and Alex Rins throughout the season.
'The Call of the Blue' campaign has resonated deeply with young Yamaha fans across India, embodying their aspirations and spirit. Now, with the association with the Monster Energy Yamaha MotoGP team, this bond is set to reach new heights. By showcasing the campaign's logo on the global stage of MotoGP, IYM aims to elevate the connection with its fans, inspiring them to embrace the thrill of racing and the Yamaha legacy with even greater enthusiasm, the company shared in a statement.
Eishin Chihana, Chairman, Yamaha Motor India Group, speaking on the announcement said “IYM is thrilled to become the newest sponsor of the Monster Energy Yamaha MotoGP team for the 2024 season. The collaboration not only strengthens our bond with MotoGP but also signifies a new phase of aspiration and enthusiasm for Yamaha enthusiasts in India.”