Classic Legends today launched the 2025 Yezdi Roadster with prices starting at Rs 2,09,969 for the Sharkskin Blue variant and going up to Rs 2,25,969 for the Shadow Black variant (ex-showroom, New Delhi). The motorcycle is available in five color options – Sharkskin Blue, Smoke Grey (Rs 2,12,969), Bloodrush Maroon (Rs 2,16,969), Savage Green (Rs 2,21,969), and Shadow Black.
The 2025 Roadster features a 334cc single-cylinder liquid-cooled Alpha 2 engine producing 29.6 bhp and 29.9 Nm torque, paired with a six-speed gearbox. Key highlights include Brembo brakes (320mm front, 240mm rear), Continental dual-channel ABS, assist and slipper clutch, full LED lighting, and six factory-custom kits with over 50 customization options.
At the launch, Anand Mahindra, Chairman of Mahindra Group, expressed confidence in the heritage brand's revival. "Can't manufacture authenticity overnight. It takes years to build trust. Yezdi motorcycle brand is an icon and has not gone out of fashion," Mahindra said, calling it "a remarkable opportunity to bring back this iconic thing."
The company also announced aggressive expansion plans. Sharad Agarwal, Chief Business Officer, revealed that Classic Legends will expand to 450 service and sales touch points by Diwali, up from 350 currently, with plans to cross 500 outlets soon. The new Roadster comes with a 4-year warranty and 5-year comprehensive maintenance plan.
Classic Legends' leadership acknowledged past challenges, with co-founder Anupam Thareja citing orchestrated negative online campaigns that affected the brand's image. The company has committed ₹1,000 crore for growth initiatives, targeting sales of over 64,000 units in FY26 (from 32,343 in FY25) and aiming for 100,000 annual sales by 2025.
The launch is part of Classic Legends' broader strategy that includes expanding exports to seven new markets including the US, Australia, and Japan, targeting 20,000 units internationally.