20 ICE models including hybrids, 6 EVs in pipeline as Hyundai counters rising competition from Tata, Mahindra
16 May 2025 | 4543 Views | By Kiran Murali and Prerna Lidhoo
In what is being billed as Hyundai Motor India’s most aggressive product launch plan, the country’s second-largest passenger vehicle manufacturer is gearing up to introduce 26 new models over the next few years. This ambitious rollout includes 20 internal combustion engine (ICE) vehicles and six electric vehicles (EVs)—a mix of ...
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In what is being billed as Hyundai Motor India’s most aggressive product launch plan, the country’s second-largest passenger vehicle manufacturer is gearing up to introduce 26 new models over the next few years. This ambitious rollout includes 20 internal combustion engine (ICE) vehicles and six electric vehicles (EVs)—a mix of all-new models, full model changes, and product enhancements.
The company said it will reveal more details about the upcoming models on its investor day in September. The company said it will also bring in strong hybrids in addition to the above models, but did not share timelines or details.
In the near term, Tarun Garg, COO of Hyundai Motor India, confirmed that the company will roll out eight new models over the next couple of years, a mix expected to include hybrids. This will mark Hyundai’s formal entry into this emerging powertrain segment.
The strategy marks a significant escalation in Hyundai’s efforts to defend its market position amid mounting pressure from homegrown automakers Tata Motors and Mahindra & Mahindra. Both rivals have rapidly gained ground in India’s fast-evolving PV landscape, particularly in the SUV and EV segments.
“We are excited to announce that we will be launching 26 products by FY2030, including a mix of new models, full model changes, and product enhancements—comprising 20 ICE vehicles and 6 EVs. These aggressive and strategic launch plans demonstrate our strong commitment to innovation, the Indian market, and delivering sustained value to our customers,” Hyundai Motor India MD & CEO Unsoo Kim told reporters on Friday.
The management noted that this product offensive aims to reinforce the company’s brand appeal, deepen customer engagement, and arrest the recent dip in market share. While Hyundai continues to hold the No. 2 position behind Maruti Suzuki, its lead over Tata Motors is narrowing.
According to Hyundai’s investor presentation, this product offensive aims to reinforce the company’s brand appeal, deepen customer engagement, and arrest the recent dip in market share. While Hyundai continues to hold the No. 2 position behind Maruti Suzuki, its lead over Tata Motors is narrowing.
The scale and timing of the upcoming launches reflect Hyundai’s dual-play strategy—continuing to back its robust ICE portfolio while also preparing to capitalise on India’s accelerating shift toward electrification.
This launch blitz is expected to span across multiple segments and price points, reaffirming Hyundai’s commitment to the Indian market, which remains one of its largest global operations.
Industry experts say the success of this product onslaught will be critical in determining whether Hyundai can sustain its leadership in key segments, particularly as competition becomes fiercer and consumer preferences evolve.
New Hybrid Technology
Hyundai revealed at its 2024 CEO Investor Day that it's developing a new series-hybrid tech under its Dynamic Capabilities strategy. The EREV (Extended Range Electric Vehicle) will combine combustion engines with electric motors, targeting a combined range over 900km primarily for North American and Chinese markets.
In this system, the combustion engine works only as a generator for the electric motor that drives the wheels. The tech can support four-wheel-drive using dual electric motors and aims for cost competitiveness by reducing high-cost battery capacity.
Production will begin in 2026 with launch planned for 2027, helping address slowing EV demand. Hyundai also plans to expand its EV lineup to 21 models by 2030 and double its hybrid offerings from 7 to 14 models, including Genesis.
Meanwhile, rival Maruti Suzuki is developing a similar range-extender system, with the Fronx facelift becoming its first model to feature in-house strong hybrid technology next year.