South Korean automaker Hyundai Motor Company is making a high-stakes entry into India's luxury market, with plans to launch its premium brand, Genesis, in the country in 2027.
In an investor presentation, the company confirmed the launch timeline and noted that Genesis models for India will be “made in India.” The company is likely to assemble the models initially.
The move is a key part of the Genesis brand's broader global expansion strategy, aimed at boosting Hyundai's margins and reducing the luxury marque's reliance on the United States.
Genesis has achieved one million cumulative sales globally in a period of eight years and has delivered double-digit profit margins in two of those years.
Its current lineup includes six premium models — the G70, G80, G90, and their electric counterparts (GV60, electric G80, and electric GV70) — primarily focused on the U.S. market.
Hyundai’s future strategy is to expand its global market presence and offerings to include performance-oriented luxury SUVs, alongside its battery electric and range-extender models.
In September, Hyundai President and CEO Jose Munoz highlighted the Indian market, stating that it presents a strong opportunity for growth and exports. He also indicated that Genesis's launch in the country would leverage Hyundai's existing strong market credibility.
Europe, the Middle East, and North America are among Genesis' priority markets. In India, the luxury car market is dominated by the German trio — Mercedes-Benz, BMW, and Audi — and the space is witnessing rapid adoption of electric vehicles.
Meanwhile, Hyundai India, which is currently witnessing a growth slowdown, is aggressively planning to accelerate its operations to achieve a 7% CAGR by FY30 and make India its second-largest market globally.
Hyundai India plans to launch 26 models between FY2026 and FY2030 — a mix of seven brand-new models, six full model changes, six derivatives, and seven facelifts or refreshes.