South Korean automaker reaffirms 5.55 million vehicle sales target, announces expanded electrified lineup including hybrid models and Extended Range EVs launching 2027, manufacturing capacity increases.
18 Sep 2025 | 4342 Views | By Sarthak Mahajan
Hyundai Motor Company presented its strategic roadmap through 2030 at the company's first CEO Investor Day held outside Korea, taking place in New York on September 18, 2025. The presentation outlined the automaker's plans for product expansion, manufacturing growth, and technology development.
The company maintained its target of 5.55 ...
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Hyundai Motor Company presented its strategic roadmap through 2030 at the company's first CEO Investor Day held outside Korea, taking place in New York on September 18, 2025. The presentation outlined the automaker's plans for product expansion, manufacturing growth, and technology development.
The company maintained its target of 5.55 million global vehicle sales by 2030, with electrified vehicles expected to comprise 60 percent of total sales, reaching 3.3 million units. CEO José Muñoz emphasized the company's positioning in an evolving automotive landscape through product diversification and technological advancement.
Product Portfolio Expansion
Hyundai plans to expand its hybrid lineup to more than 18 models by 2030, including Genesis hybrid variants starting in 2026. The company will introduce its first mid-size pickup truck in North America before 2030, building on experience gained from the Santa Cruz model launched in 2021.
Regional EV development includes the IONIQ 3 for European markets, India's first locally designed electric vehicle, and China-produced Elexio SUV and electric sedan models. These additions will complement the existing IONIQ series.
A significant development announced was the introduction of Extended Range EVs (EREVs) beginning in 2027. These vehicles will utilize high-performance batteries and motors to deliver more than 600 miles of range through battery-engine integration, using in-house battery technology to achieve full EV performance with reduced battery capacity.
The high-performance N lineup will expand to more than seven models by 2030, targeting over 100,000 global sales. Commercial vehicle offerings will also expand in North America, including electrified large van market entry.
Manufacturing and Technology
Hyundai Motor Group Metaplant America (HMGMA) will reach 500,000 units production capacity by 2028, involving a $2.7 billion investment and creating 3,000 jobs in Georgia. The company aims to produce over 80 percent of US-sold vehicles domestically by 2030, increasing supply chain content from 60 to 80 percent.
Global production capacity will increase by 1.2 million units by 2030, including contributions from facilities in India, South Korea, Saudi Arabia, Vietnam, and North Africa. Manufacturing operations will integrate Software-Defined Factory technologies developed through the Singapore innovation center.
Battery technology advancement includes planned 30 percent cost reduction, 15 percent higher energy density, and 15 percent shorter charging times by 2027. Cloud-based Battery Management Systems will be implemented from 2026 for enhanced safety and diagnostics.
Software-Defined Vehicle Platform
The company is developing its Software-Defined Vehicle strategy through the CODA architecture and High-Performance Vehicle Computer system. The Pleos operating system will enable software updates and personalized features, with Pleos Connect infotainment system launching in the second quarter of 2026.
AI technologies include Atria AI for autonomous driving, Gleo AI for voice interaction, and Capora AI for fleet management applications.
Genesis and Strategic Partnerships
Genesis luxury brand, marking its 10th anniversary, targets 350,000 annual sales by 2030. The brand will introduce EREV, hybrid, and battery electric powertrains across its complete lineup, including a flagship SUV.
Strategic partnerships include collaboration with Waymo on autonomous driving technology, with IONIQ 5 prototypes delivered for road testing. A General Motors alliance will produce five co-developed vehicles from 2028, with expected annual sales exceeding 800,000 units when fully scaled.
Financial Outlook
CFO Scott Lee announced revised financial guidance, raising revenue growth targets to 5-6 percent while adjusting operating profit margin expectations to 6-7 percent due to US tariff impacts. The company plans KRW 77.3 trillion in investments from 2026-2030, including KRW 30.9 trillion for research and development.
Hyundai aims for sustainable operating profit margins of 7-8 percent by 2027 and 8-9 percent by 2030. The company will maintain a Total Shareholder Return policy exceeding 35 percent from 2025-2027 through dividends, share buybacks, and treasury stock cancellations.