Hyundai Motor India set to showcase "Mobility for All" at Bharat Mobility Global Expo 2024
Hyundai will showcase its theme of “Mobility for All” and its benchmark products.
Hyundai Motor India Ltd. has confirmed its participation in the inaugural Bharat Mobility Global Expo 2024, scheduled from February 1 to February 3 2024 at Bharat Mandapam, Pragati Maidan, New Delhi. The expo, a government initiative, serves as a global platform for OEMs to showcase technologies, products, and industry best practices supporting sustainable growth in India's automotive landscape.
Un Soo Kim, MD & CEO, Hyundai Motor India Ltd., stated "Bharat Mobility Global Expo 2024 is a one-of-a-kind global mobility show in India. Hyundai Motor Company’s vision of 'Progress for Humanity' aligns with this unique initiative of the government, providing an opportunity to present our products and technologies, highlighting our commitment to India. We have curated a unique interactive pavilion with multiple engagement zones for visitors to showcase Hyundai Motor India’s technologically advanced products & technologies."
Mobility for All: The theme revolves around Hyundai's brand ethos of providing smart mobility solutions. The pavilion showcases benchmark products like Hyundai Ioniq 5, new Hyundai Creta, Tucson, Verna, and social initiatives like Samarth and localisation. Technologies like Smart sense ADAS and Hydrogen Fuel Cell Electric vehicles are also featured.
Sustainable Mobility Solutions: In line with Hyundai Motor Company’s vision of “Progress for Humanity,” Hyundai Motor India displays benchmark products like the Hyundai IONIQ 5 electric, futuristic Hyundai NEXO, Fuel Cell Electric Vehicle (FCEV). The pavilion allows visitors to experience these vehicles, emphasising Hyundai’s forward-thinking and futuristic approach towards sustainability.
Inclusivity for All: Hyundai's "Samarth" initiative, aimed at providing mobility solutions to customers with special abilities, is highlighted. The pavilion is designed to be wheelchair-friendly, featuring a special wall where visitors can learn about the initiative and take a pledge in support.
Localisation Zone: Hyundai emphasises its commitment to localisation, showcasing its India operations and the usage of parts sourced from Indian OEMs.
Engagement Activities: The pavilion features engaging activities like #FansOfHyundai gaming experience, a photo opportunity with brand ambassadors Shah Rukh Khan and Deepika Padukone, and an ADAS Simulator providing an immersive experience of Hyundai TUCSON using VR headsets.
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By Autocar Professional Bureau
31 Jan 2024
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Sarthak Mahajan