Hyundai Motor India launches 'Grameen Mahotsav' to strengthen rural presence and customer engagement

With this initiative, HMIL aims to welcome new customers into the Hyundai family while nurturing existing relationships.

Autocar Pro News Desk By Autocar Pro News Desk calendar 19 Apr 2024 Views icon2924 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Hyundai Motor India launches 'Grameen Mahotsav' to strengthen rural presence and customer engagement

Hyundai Motor India Ltd. (HMIL) has launched "Grameen Mahotsav," an initiative aimed at strengthening its presence in rural India. With rural sales accounting for over 19% of its total sales, HMIL is committed to fostering strong bonds with rural communities. The initiative includes specially curated events planned at 16 locations across India, featuring captivating product displays, interactive demonstrations, and attractive customer experiences such as live music, folk dance, and regional talent shows.

Beyond celebration, the initiative serves as a platform for Hyundai to engage closely with rural communities, understand market trends, and cater to evolving aspirations. By doing so, HMIL aims to welcome new customers into the Hyundai family while nurturing existing relationships.

Tarun Garg, COO of Hyundai Motor India Ltd., “Our sustained efforts towards bolstering rural connect are bearing great fruits and Hyundai Motor India has witnessed a remarkable growth in rural markets in financial year 2023-2024. We sold 1.15 lakh vehicles in rural India last year, a growth of 11% over 2022-23. We are confident that with good monsoon, increasing income levels and improved infrastructure, the contribution from rural markets will further increase. The growth will be fueled by our belief in the potential of upcountry markets and the dedication to cater to evolving aspirations of Indian consumers across all geographies.”

By building a strong network involving dealers, rural influencers, financiers, and customers and their families, Hyundai Motor India is focused on enhancing brand recall and driving sales in rural markets. The inaugural Grameen Mahotsav event held in Mahemdavad, Gujarat, in April 2024 was successful, and HMIL looks forward to extending its reach and impact across rural landscapes through initiatives like Grameen Mahotsav.

RELATED ARTICLES
Indian market has ‘very functional’ EVs, needs ‘wow products’ to pull customers: Rajesh Jejurikar 

auther Autocar Pro News Desk calendar19 May 2024

M&M has lined up close to five EVs between now and 2026, which are based on its ground-up electric vehicle architecture,...

M&M meets CAFÉ 2 norms for FY24, to comfortably meet CAFÉ 3 norms by 27-28

auther Autocar Pro News Desk calendar19 May 2024

Adequate sales of the XUV 400 electric SUV have helped M&M meet its FY24 targets, with new EVs lined up. The company wil...

M&M scouting for financial and strategic partner for cell localisation 

auther Autocar Pro News Desk calendar19 May 2024

There could be “multiple constructs” to cell localisation partnership. It certainly won't be a full investment by us, it...