Hyundai Motor India has seen a significant increase in the sales of Hyundai Bluelink-equipped cars. The connected car affinity has extensively increased from 5% in 2019 to 30% in 2023 (with respect to total HMIL sales) with over 5 lakh connected cars sold in 4 years.
Bluelink is an AI based technology, with inbuilt SIM card and a 24x7 call centre that enhances safety, security and convenience.
Unsoo Kim, MD & CEO, Hyundai Motor India Ltd., said, “Hyundai Motor India has cemented its position as a pioneer in futuristic technology and smart mobility with its connected car platform - Bluelink."
"First introduced in 2019, Hyundai Motor India became the first car manufacturer in the mass segment to offer such comprehensive ecosystem of connected car services. Bluelink has witnessed a significant increase in penetration among Hyundai customers, showcasing the evolving preference for vehicles equipped with advanced connectivity features."