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Honda’s Long Overdue India Reset

India-specific SUVs, localised hybrids, mainstream EVs, faster development cycles and a more decentralised strategy mark Honda’s biggest course correction in years as the company attempts to claw its way back into the country’s top league of carmakers.

03 Jun 2026 | 8362 Views | By Kiran Murali, Ketan Thakkar and Hormazd Sorabjee

Honda Cars India is attempting something it has not done in years: reinvent itself before the market sidelines it further.

After spending much of the last decade steadily losing relevance in India’s rapidly transforming passenger vehicle market, the Japanese automaker is now preparing a far more aggressive strategic reset ...

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