India-specific SUVs, localised hybrids, mainstream EVs, faster development cycles and a more decentralised strategy mark Honda’s biggest course correction in years as the company attempts to claw its way back into the country’s top league of carmakers.
03 Jun 2026 | 353 Views | By Kiran Murali, Ketan Thakkar and Hormazd Sorabjee
Honda Cars India is attempting something it has not done in years: reinvent itself before the market sidelines it further.
After spending much of the last decade steadily losing relevance in India’s rapidly transforming passenger vehicle market, the Japanese automaker is now preparing a far more aggressive strategic reset ...
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