Honda Motorcycle and Scooter India (HMSI) has commemorated the first anniversary of its Shine 100. With over 3 lakh units of Shine 100 sold to date, HMSI has witnessed a remarkable surge in the 100-110cc segment throughout the fiscal year of 2024.
The Shine 100's allure lies in its contemporary design, unwavering performance, exceptional fuel efficiency, and compelling value proposition, making it the top pick among first-time buyers. Moreover, HMSI's expansive sales and service network, comprising over 6,000 touchpoints, ensures seamless accessibility to customers across urban and rural landscapes alike, the company shared
Reflecting on this significant milestone, Tsutsumu Otani, Managing Director, President & CEO of Honda Motorcycle & Scooter India, shared “We are happy to announce that Honda Shine 100 has completed its first year with great response from our customers which reaffirms our commitment to providing affordable and reliable products. This motorcycle embodies Honda's commitment to providing exceptional value and a peace of mind ownership experience to our customers. We will continue to focus on delivering products that exceed expectations and strengthen our presence in the Indian market.”
Yogesh Mathur, Director of Sales and Marketing at Honda Motorcycle & Scooter India, commented, “We are ecstatic with the response Shine 100 has received in its first year of launch. Establishing itself as a strong contender in the segment, Shine 100’s contemporary design, superior mileage, and attractive value for money package resonates with a wide range of customers. We are grateful for the trust and support of our customers, and we are confident that Shine 100 will continue to delight customers in the entry-level motorcycle segment."