Honda Motorcycle & Scooter India (HMSI) today announced its collaboration as an Associate sponsor of India’s one of the oldest and iconic football clubs, Mohun Bagan Super Giant (MBSG) for Indian Super League (ISL) 2023-24 for a period of 11 months.
As part of this association, HMSI will promote its brand ‘Dio’ by featuring it prominently on the player's jerseys throughout the ISL 2023-24. This move ensures that Honda's presence will be carried by the players of MBSG as they step onto the field, creating a dynamic connection between the brand and the sport.
In addition to jersey branding, HMSI's association with MBSG for its brand Dio will extend to other strategic branding opportunities within the ISL. HMSI's presence will be evident through perimeter hoarding during matches, ensuring that fans across stadiums and television audiences nationwide will experience the brand's essence. The concourse area will also showcase Honda's branding, enhancing the overall match-day experience for fans and supporters.
Speaking about the association with Mohun Bagan Super Giant (MBSG), Yogesh Mathur, Director, Sales and Marketing, Honda Motorcycle & Scooter India, said, “The association between HMSI and Mohun Bagan Super Giant is a testament to our mutual commitment to providing thrilling experiences to football fans and enthusiasts alike. This partnership promises to add excitement, energy, and joy to the ISL 2023-24 season. Honda Dio, with its "Fun" philosophy, aligns perfectly with the fun and fervor that football brings with it. We look forward to an action-packed season of football and memorable moments with MBSG.”
Expressing his excitement on the partnership, Colonel Vinod Bisht, Chief Executive Officer, RPSG Sports said, "We are honored to forge this partnership with Honda Motorcycle & Scooter India. As a club with a strong legacy, we share the same vision of inspiring young minds through the thrilling world of football. Together, we will leave an indelible mark on the sports industry, and in West Bengal specifically."