Hexall Motors, which introduced its Mammoth Range of cargo vehicles in Auto Expo 2023, is betting big on the strong demand coming into the e-commerce sector and third-party logistics market in the Delhi NCR region.
The passenger and cargo electric vehicle maker plans to take full advantage of the surge in e-commerce and third-party logistics growth. The Delhi-based company will sharpen its focus on this market with deliveries of their cargo vehicles which will begin by July 2023. Hexall also is looking to reach 20 Indian cities by the end of 2025.
The company plans to focus on this one region for the first year of operations during which time, it will target winning a 50 percent market share. After that, it will quickly scale to a larger manufacturing unit from where it will be targeting pan India sales. The company believes this will give it better control over the operations and with the initial orders flowing in, the company will be able to offer the best service and sales support to large e-commerce players.
The company’s current aim is to remain niche and later compete with products like TATA Ace, Mahindra Supro and Maruti Carry.