Hero MotoCorp receives an overwhelming response for Harley-Davidson X440

Harley-Davidson X440, the first co-developed premium motorcycle of Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters and iconic American motorcycle maker Harley-Davidson has received a positive response in customer bookings, since its launch on July 3, 2023.

The company will close the online booking window on August 3, 2023, as the test rides at the national scale for the pre-booked customers will begin from September 1,  2023, onwards. Hero MotoCorp will start the production of the Harley-Davidson X440 in September at the company’s Garden Factory at Neemrana, in the northern Indian state of Rajasthan, and commence customer deliveries from October 2023. Deliveries to customers will be made on a prioritised basis as per booking dates.

The ramp up of production capacity is already in progress in response to the demand trends. The resumption date of online bookings and the price for the next window will be announced later.

Niranjan Gupta, Chief Executive Officer, Hero MotoCorp said, “The volume so far has surpassed our expectations and we have reached a point where we have decided to close the online booking channel temporarily.”

“The response is reflective of the brand love and trust that riding enthusiasts hold for Harley-Davidson and Hero MotoCorp. As we prepare for production and deliveries of Harley-Davidson X440, we are confident of offering an exceptional riding experience to the customers with best-in-class power, performance, and value proposition.”

The motorcycle is available in three variants – Denim, Vivid and S at an introductory price point of Rs 2,29,000/- (Denim), Rs 2,49,000/- (Vivid) and INR 2,69,000 (S) respectively. The Harley-Davidson X440 can be booked online till August 3, 2023, with a booking amount of Rs 5000.