Hero MotoCorp has partnered with ERMAR Sociedad Anónima, which operates as Distrito Moto, to strengthen its sales and after-sales network in Guatemala. Announced on October 23, 2026, the partnership will cover motorcycle sales, genuine spare parts, authorised servicing and financing options.
The network comprises more than 220 touchpoints across the country, including over 60 Distrito Moto sales points and more than 140 Tecno Fácil touchpoints. The arrangement will cater to new customers as well as existing Hero motorcycle owners in Guatemala.
Customers will be offered a five-year or 60,000-kilometre warranty, whichever comes first, subject to applicable terms.
Hero MotoCorp Plans New Model Introductions In Guatemala
Hero MotoCorp said more than 100,000 customers in Guatemala have purchased its products. The company plans to introduce four models in the market: the Hunk 250R, Xpulse 210, Hunk 150 Xtec ABS and Xoom 125.
Sanjay Bhan, executive vice-president for global business, global product planning and global market insights at Hero MotoCorp, said the partnership was intended to support existing customers and the company's expansion plans in Latin America.
Javier Lainez, commercial head at Distrito Moto, said the company would offer financing options through Solvensa, alongside customer support and motorcycle servicing. Financing will be subject to eligibility and applicable terms.