Reiterating its accelerated focus in the premium segment, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, today launched the Karizma XMR, at Rs 1.73 lakh.
The motorcycle is powered by 210cc Liquid Cooled DOHC Engine, 6 Speed transmission that comes with Slip and Assist Clutch and Dual Channel ABS.
With today’s customers looking for Advanced Technology, the new Karizma XMR is packed with the segment-first adjustable windshield, Intelligent Illumination Headlamp and Turn-By-Turn navigation.
In keeping with its Mission to Create, Collaborate and Inspire, the new Karizma XMR is the result of a unique collaboration between the world class engineers at Hero’s state-of-the-art Hero Center for Innovation and Technology (CIT) in Jaipur and the Hero Tech Centre Germany (TCG) near Munich.
Niranjan Gupta, Chief Executive Officer, Hero MotoCorp said, “The launch of Karizma XMR, marks yet another significant milestone in our journey to ‘win in premium’. We are rapidly building a full portfolio in this segment, in line with our strategy. The focus will not just be on products with first-in-class and best-in-class features, but also on providing an overall premium experience through our Hero 2.0 stores and exclusive range of premium outlets going forward. There’s more to come as we go forward in this fiscal year.”
Ranjivjit Singh, Head of India Business Unit, Hero MotoCorp, said “Within just a span of three months, we have introduced three new premium motorcycles – Xtreme 160R 4V, Harley-Davidson X440 and now the Karizma XMR - arguably in the first such instance by any OEM. All these products are reflective of our focus on rapid growth and market share gains in the premium motorcycle segment. Karizma enjoys immense brand equity among biking enthusiasts and the motorcycle in its new avatar - Karizma XMR – will appeal to the new generation of young customers. Together with our network of premium dealerships, we are confident of offering a highly compelling and premium experience to our customers.”
The Karizma XMR is powered by an all-new liquid-cooled, 210cc, single-cylinder engine making 25.5hp at 9,250rpm and 20.4Nm at 7,250rpm, which is mated to a 6-speed gearbox and a slip and assist clutch. This new liquid-cooled engine (a Hero first) is nestled within a steel trellis frame, suspended by a telescopic fork and a preload adjustable monoshock.
Priced at Rs 1,72,900 lakh (ex-showroom, Delhi, introductory), the Hero Karizma XMR rivals the Yamaha R15 V4 (Rs 1.82 lakh – Rs 1.95 lakh), Suzuki Gixxer SF 250 (Rs 1.81 lakh – Rs 2.05 lakh), Bajaj Pulsar RS 200 (Rs 1.72 lakh) and KTM RC 200 (Rs 2.18 lakh). Bookings open today at 2:10pm.