Hero MotoCorp inaugurates first ‘Premia’ store in Delhi

Hero MotoCorp inaugurated its first ‘Premia’ store in New Delhi, on 8 August 2024. Located in the Naraina industrial area, the store displays eight models and features separate zones for Hero, VIDA, and Harley-Davidson products.

The company now has over 40 Premia stores operating in more than 35 cities. Hero Premia stores feature modern architecture, appealing design, and engaging new-age digital technologies. They deliver a best-in-class premium experience, with professionally trained Premia Sales consultants offering personalised advice to customers. Additionally, the Premia Service delivers an in-service experience through exclusive technical experts. 

At the inauguration ceremony, Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp handed over the keys of the Mavrick 440, VIDA V1 and Harley-Davidson X440 to the store’s inaugural customers.

Hero Premia stores showcase Hero MotoCorp’s wide range of premium products such as Mavrick 440, Harley-Davidson X440, Karizma XMR, Xpulse 200 4V, Xtreme 160R and VIDA V1. The outlets also feature merchandise and accessories from Hero MotoCorp and Harley-Davidson.