Hero MotoCorp Enters Spanish Market, Expands Presence to 50 Countries

Hero MotoCorp has officially entered the Spanish market through a distribution partnership with Noria Motos, part of the ONEX Group. This marks the company’s presence in its 50th international market, strengthening its footprint in Europe following its earlier expansion into Italy.

Under the partnership, Noria Motos will offer Hero’s models through over 30 sales and service outlets in major Spanish cities, with plans to expand to 50 locations by 2026 and complete the full network by 2028. Hero MotoCorp’s authorized dealers will provide after-sales service and technical support across these locations.

The initial lineup includes the Hunk 440 and Xpulse 200 family of motorcycles. The Hunk 440, compliant with Euro 5+ standards, targets city commuting and highway use, with 27 BHP of power and 36 Nm torque, dual-channel ABS, USD forks, a fully digital display, and wide tyres. Pricing starts at €3,488. The Xpulse 200 series, including the Xpulse 200 4V and Xpulse 200 4V Pro, combines urban commuting with off-road capabilities. The 4V Pro delivers 18.9 BHP and 17.35 Nm of torque, with multiple ABS modes, touring-ready features, and digital instrumentation. Prices range from €2,592 to €2,792.

Hero MotoCorp will offer a standard three-year warranty, extendable to five years as part of a special launch offer.

Headquartered in New Delhi, Hero MotoCorp has operated for over 24 years, serving more than 125 million customers globally. The company has eight manufacturing facilities, two R&D centres, and strategic partnerships with Harley-Davidson, Zero Motorcycles, Ather Energy, and Euler Motors. Its electric mobility arm, VIDA, focuses on sustainable transport solutions.