Ford increases vendor base

As part of its ongoing efforts to increase localisation levels in its cars, Ford India has widened its local vendor base.

Nasir By Nasir calendar 08 Jan 2014 Views icon5049 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Ford increases vendor base

As part of its ongoing efforts to increase localisation levels in its cars, Ford India has widened its local vendor base. Following the launch of its engine plant in April 2008, the company has achieved higher local content in its cars. This in turn helped it to reduce costs, since the entire engine block and crankshaft were now made and assembled locally. < /br> < /br> Ford has now begun sourcing aluminium engine blocks from Jai Hind Industries based in Pune. This is the first time an automaker based in India is procuring aluminium engine blocks from an external supplier. Earlier, Ford India was importing its requirement of engine blocks from Europe. With support from Ford, Jai Hind Industries has developed a complex four-cylinder aluminium engine block casting. This is made using a sophisticated high- pressure casting process that helps to lower weight. < /br> < /br> With the broadening of its local vendor base, Ford’s Ikon saloon model has now reached 90 per cent localisation levels, while the Fiesta has over 80 per cent local content in its diesel version. < /br> < /br> Ford plans to launch a B-segment hatch model next year that would help it to boost volumes substantially in the Indian market. The current localisation efforts are part of the company's strategy to price this new model very competitively.

RELATED ARTICLES
Incentive for Rare Earth Magnet Production, India’s EV Momentum, Tata’s Bold Plans, & Mercedes Outlook 

auther Autocar Professional Bureau calendar13 Jul 2025

India’s auto sector sees key moves this week: rare earth incentives, EV milestones, used car growth, Tata’s roadmap, and...

Range Rover Introduces Compact ‘R’ Motif, Lettermark Stays

auther Autocar India calendar12 Jul 2025

The new symbol will not replace the Range Rover lettermark but will instead be used in smaller areas and on merchandise....

Ather to Unveil New EL Electric Scooter Platform on August 30

auther Autocar India calendar12 Jul 2025

Ather’s Community Day this year will also see the reveal of the company's new fast chargers.