Force Motors Sales Rise 62% In September, Traveller N, Urbania

Force Motors reported domestic wholesales of 4,027 units in September 2026, up 62 per cent from 2,486 units in the same month last year. The company attributed the increase to demand across its passenger mobility portfolio, including the Traveller N Range, Urbania Deluxe and Trax. 

The September result follows a similar 62 per cent year-on-year increase in August, when Force Motors sold 3,721 units domestically, compared with 2,295 units in August 2025. September volumes were 8.2 percent higher than the previous month.

Traveller N, Urbania Deluxe Support Force Motors Sales

Force Motors said the new Traveller N Range has seen market acceptance since its launch, while the Urbania Deluxe is gaining traction in the premium shared mobility segment. The Trax also contributed to volumes across passenger mobility applications. 

The Traveller N builds on Force Motors' existing Traveller platform, while the Urbania Deluxe extends the Urbania platform into the premium shared mobility segment. The company has positioned the Traveller N and Trax ranges across passenger and goods transport applications, while the Urbania is its modular monocoque passenger vehicle platform. 

Force Motors managing director Prasan Firodia said September demand remained firm across key products, with the Traveller N and Urbania Deluxe continuing to see customer interest. He added that the company would focus on customer requirements and product development as it enters the festive season. 

Force Motors September 2026 Sales

Force Motors' domestic wholesales increased to 4,027 units in September 2026 from 2,486 units in September 2025, representing a 62 per cent year-on-year increase. The company had also reported 3,721 domestic units in August 2026, up 62 per cent from 2,295 units in August 2025. The September figure was therefore 306 units higher than August, marking an 8.2 per cent month-on-month increase.

The company did not provide a model-wise or segment-wise sales breakdown for September. It said demand was spread across key products, with the Traveller N Range, Urbania Deluxe and Trax contributing to the overall performance. 

Force Motors Product And Manufacturing Network

Force Motors manufactures light commercial vehicles, multi-utility vehicles, passenger vehicles and automotive components. Its product range includes the Traveller N and Trax ranges, Urbania, Traveller Monobus and Gurkha. 

The company operates five manufacturing units in India and has an R&D centre in Pune. Its export operations cover more than 25 countries across regions including the Middle East and Gulf, Asia, Latin America and Africa.