Force Motors Limited sold 36,536 vehicles in the domestic market in FY2025-26, a 20% increase over the 30,531 units sold in FY2024-25, the company announced on 1 April 2026. In March alone, the company closed the fiscal year on a firm note, with monthly sales rising 14% to 4,126 units compared to 3,606 units in March 2025.
The results mark one of the stronger annual performances in the company's recent history, with demand holding across both urban and rural passenger mobility segments as well as institutional and defence businesses. The breadth of the growth — spanning entry-level utility vehicles, premium passenger vans, and specialised defence platforms — points to a deliberate effort by the company to reduce dependence on any single product line.
The Force Urbania, a ground-up monocoque passenger van platform introduced to address the premium shared mobility segment, more than doubled its sales volumes during the year. The company said the product has seen growing adoption among fleet operators, corporate staff mobility buyers, and institutional clients. Force Motors has positioned the Urbania on the basis of comfort, safety, and total cost of ownership — attributes it says are driving preference among both operators and end users. Having established a foothold in India, the Urbania is also being expanded into select international markets.
The Trax platform, designed for use in challenging terrains and aimed at Tier-2 and Tier-3 markets, recorded over 70% growth in volumes. The company attributed the model's performance partly to GST rationalisation, which it said improved affordability and enabled deeper penetration in markets where demand for rugged and reliable transport remains strong. The Trax has historically served buyers in semi-urban and rural geographies where road conditions and cost sensitivity shape purchase decisions.
The Force Traveller, the company's flagship light commercial vehicle and its longest-standing product, held a market share of over 70% in its segment. Used widely in school transport, ambulance services, and general passenger movement, the Traveller has maintained its position as the dominant vehicle in the light commercial van category for several years. The continued strength of the model provides the company with a stable revenue base even as newer products scale.
In the defence sector, Force Motors delivered the first batch of 600 Gurkha units to the Indian Army during the year, through its Special Vehicle Division. The Gurkha, available in three-door and five-door variants, is built for off-road and high-altitude use and has been part of Force Motors' engagement with India's armed forces. The company described the delivery as a reinforcement of its longstanding association with defence institutions and its engineering capability to build purpose-built vehicles for demanding conditions.
On exports, four-wheeler shipments grew 13% year-on-year. However, Managing Director Prasan Firodia flagged some caution on the outlook, noting that the company has a meaningful presence in Gulf markets and is closely watching developments in the region given the evolving geopolitical situation.
"Our performance this year reflects the way we are steadily shaping the business — being more focused, disciplined, and aligned to the segments where we know and believe that we can lead," Firodia said. "We will continue to build on our strengths with consistency, while staying responsive to evolving market needs."
Force Motors was founded in Pune in 1958 by N. K. Firodia with a stated aim of providing affordable and reliable transportation for the masses. Today, the company operates five manufacturing facilities across India, employs over 10,000 people, and is led by Dr. Abhay Firodia. Its research and development centre in Pune, staffed by a design team of over 1,000 engineers, handles vehicle development across its product range.
The company's business extends beyond its own vehicle brands. Force Motors produces and tests engines for all BMW and Mercedes-Benz cars and SUVs assembled in India — a manufacturing relationship that reflects its precision engineering credentials. Its Chennai plant, built to BMW's standards, powers every BMW assembled in the country, while its Chakan facility in Pune does the same for Mercedes-Benz.
Force Motors also operates Force MTU Power Systems, a joint venture with Rolls-Royce Power Systems AG, which manufactures 10 and 12-cylinder Series 1600 engines ranging from 545 hp to 1,050 hp at Chakan, Pune. These engines are supplied globally for power generation and underfloor rail applications. The company's export footprint spans the Middle East, Gulf region, Asia, Latin America, and Africa.