Apollo Tyres has inaugurated the first branded retail outlet for Vredestein brand of tyres in India. India’s one of the most premium tyre counters, Madhus Tyre Centre, Hosur Main Road, Bengaluru, in the southern part of the country, has been chosen as the first exclusive outlet for Vredestein brand of tyres.
The outlet was inaugurated by Vikram Garga, Group Head, Marketing, Asia Pacific, Middle East and Africa (APMEA), Apollo Tyres along with Nikhil B, Deputy Managing Director, Madhus Garage and Equipment, in the presence of car and bike enthusiasts from the region.
Speaking on the occasion, Vikram Garga, Group Head, Marketing, Asia Pacific, Middle Eastand Africa (APMEA), Apollo Tyres said “Bengaluru is amongst the biggest markets for auto enthusiasts, with a significant vehicle park of premium cars and superbikes. Madhus Tyre Centre, with its enviable clientele, is the perfect fit for Vredestein product range, targeted towards the enthusiastic explorers, for whom the ultra-high performance vehicles are a reflection of themselves. We are confident that a presence in this high-footfall zone and enhanced brand visibility will boost the sales numbers as well.”
The company has been using its vast network of business partners, especially premium tier I counters, to sell the Vredestein brand of tyres. Having opened the first specialist counter in Bengaluru, Apollo Tyres is targeting all the key metropolitan cities in the country with a significant vehicle park of high-end cars and superbikes for more such outlets.
A premium European brand, Vredestein tyres are manufactured at Apollo Tyres’ facilities in India, and caters to the premium and luxury segment in passenger cars, while the two-wheeler tyres from the brand cater to the growing super-biking segment in India.