Indian tyre manufacturer Eurogrip has launched its entry into the American two-wheeler market at this year's AIM Expo in Las Vegas. The company unveiled its flagship range of motorcycle tyres at the powersports industry show, which opened on February 5th at the Las Vegas Convention Centre.
The Mumbai-based manufacturer is showcasing six models from its portfolio, targeting different segments of the motorcycle market. These include the Climber XC and Trailhound series for off-road use, along with sport touring options like the Roadhound and Bee Connect.
"The US market represents a significant opportunity for expansion," said P Madhavan, Executive Vice President of Sales and Marketing at TVS Srichakra Ltd, Eurogrip's parent company. "We see AIM Expo as our first step toward establishing a presence in North America."
The company's decision to enter the US market comes as motorcycle sales continue to show strong growth in the region. The AIM Expo, running through February 7th, has drawn industry representatives from over 50 countries, providing Eurogrip with exposure to potential distributors and dealers.
While Eurogrip is a major player in India's two-wheeler and three-wheeler tyre segment, this marks its first foray into the competitive US motorcycle tyre market. The company will be competing with established brands that have long-standing relationships with American dealers and consumers.
The three-day trade show, organized by the Motorcycle Industry Council, serves as the primary annual gathering for the North American powersports industry. Eurogrip's products can be found at Booth 3167 in the South Hall of the convention center.