TVS Srichakra's tire brand expands Asian presence through partnership with Honda Taiwan's authorized motorcycle service centers across the country.
13 Jun 2025 | 1179 Views | By Angitha Suresh
Eurogrip, the two-wheeler tire brand from TVS Srichakra Limited, has officially integrated into Honda Taiwan Co., Ltd.'s after-sales service network. The partnership was announced on June 12, 2025, marking the Indian tire manufacturer's expansion into Taiwan's motorcycle market.
Under the agreement, Eurogrip's motorcycle tire range, including the PROTORQ EXTREME ...
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Eurogrip, the two-wheeler tire brand from TVS Srichakra Limited, has officially integrated into Honda Taiwan Co., Ltd.'s after-sales service network. The partnership was announced on June 12, 2025, marking the Indian tire manufacturer's expansion into Taiwan's motorcycle market.
Under the agreement, Eurogrip's motorcycle tire range, including the PROTORQ EXTREME and ROADHOUND models, will be available across all authorized Honda motorcycle service centers in Taiwan. The collaboration provides Honda customers access to Eurogrip's steel radial tire products developed through the company's global research and development capabilities.
T K Ravi, Chief Operating Officer of TVS Srichakra Ltd, described the partnership as a milestone in the company's Asian market expansion. The executive emphasized the collaboration reflects growing trust in the Eurogrip brand and the company's commitment to product quality and service support.
P Madhavan, Executive Vice-President of Marketing & Sales, stated that building Eurogrip as a global consumer brand represents a key objective for the company. He noted that the partnership demonstrates acceptance of the company's steel radial tire products in international markets.
The partnership includes plans for training resources and consumer engagement programs to be rolled out in collaboration with Honda Taiwan. These initiatives aim to enhance the customer experience for motorcycle riders in Taiwan.
TVS Srichakra Limited, incorporated in 1982, operates as one of India's manufacturers and exporters of two-wheeler, three-wheeler, and off-highway tires. The company is part of the USD 3 billion TVS Mobility group and maintains manufacturing facilities in Madurai, Tamil Nadu, and Rudrapur, Uttarakhand, with production capacity exceeding 3 million tires monthly.
The company's products are currently available in over 85 countries worldwide. TVS Srichakra operates a design center in Milan, Italy, supporting its research and development center in Madurai, with tire testing conducted under Indian, European, and Japanese road conditions.
The partnership with Honda Taiwan represents Eurogrip's continued expansion into Asian markets as the brand seeks to establish itself among performance-focused motorcycle riders globally.