Eurogrip Tyres, the flagship brand of TVS Srichakra Ltd., participated in Automechanika Dubai 2025, displaying its latest range of performance-oriented tyres at one of the world's premier automotive aftermarket exhibitions.
The company presented an extensive portfolio of products developed through advanced research and development initiatives. The showcase featured the Trailhound series, including Trailhound Wild, Trailhound STR, and Trailhound SCR, alongside the prototype of Protorq Max. Additional displays included Roadhound, Protorq Extreme, Bee City, Bee Sport, Climber XC, Terrabite DB+, and Beamer VS, as well as established patterns such as Badshah, Badshah LX, Jaya LX, and Auto 150.
T.K. Ravi, Chief Operating Officer of TVS Srichakra Ltd., emphasized the strategic importance of the platform. "Automechanika Dubai continues to be a significant platform for us as we continue to strengthen Eurogrip's global presence," he stated. The executive highlighted the exhibition's value in facilitating engagement with international partners and customers, particularly across West Asia, Africa, and Gulf nations.
The three-day exhibition, held from December 9-11 at Dubai World Trade Centre, provided Eurogrip with opportunities to connect with global automotive industry stakeholders. The company's products were displayed at Stall Number Z5-H26.
TVS Srichakra Limited, incorporated in 1982, operates as a vertical of the USD 3 billion TVS Mobility group. The manufacturer operates production facilities in Madurai, Tamil Nadu, and Rudrapur, Uttarakhand, with a combined monthly production capacity exceeding 3 million tyres. The company maintains a design centre in Milan, Italy, complementing its research and development operations in Madurai.
The company's products undergo testing in Indian, European, and Japanese road conditions before market release. Eurogrip tyres are currently available in over 85 countries worldwide, with the company maintaining significant market share among original equipment manufacturers and replacement markets in India through an extensive distributor and dealer network.