Eurogrip Showcases New Tyre Lines at EICMA and SEMA Exhibitions

TVS Srichakra brand highlights global expansion with product debuts and OEM partnerships at major international automotive events.

05 Nov 2026 | 1 Views | By Dev Vadchhedia

Eurogrip Tyres participating in the SEMA Show 2026 in Las Vegas from November 3 to 6 and EICMA 2026 in Milan from November 3 to 8, marking its sixth consecutive appearance at the motorcycle exhibition.

At EICMA, the brand unveiled the Protorq Max SuperSport tyre, the Bee Sport scooter tyre, the Explo-R Plus adventure touring tyre, and the Altai prototype series for medium and large adventure motorcycles. Additionally, Eurogrip tyres were selected as original equipment on several new international motorcycle releases, including the Norton Urban 450, BMW F450 R, BMW F450 RR, Moto Guzzi Trip 500, and TVS Apache RTR 125.

The brand's exhibition presence extends to displays across manufacturing partners such as Aprilia, BMW, Hero MotoCorp, Norton, Piaggio, and TVS Motor Company, expanding its European portfolio to more than 200 sizes. Simultaneously, the SEMA Show highlights Eurogrip's dedicated range for the North American and Latin American markets, featuring lines such as Protorq Max, Protorq Extreme, Roadhound, Trailhound SCR and STR, Trailhound Wild, Climber XC, and Bee Connect.

T. K. Ravi, Chief Operating Officer, TVS Srichakra, stated, "Eurogrip is built on trust earned through performance. As we continue to build Eurogrip as a global Bike Tyre Specialist brand, platforms like SEMA and EICMA help put that promise across continents."

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