ETO Motors, India's largest electric vehicle fleet operator, has entered into a partnership with Cashurdrive to launch a transit advertising campaign using electric vehicles across seven major Indian cities. The initiative will convert over 2,000 electric vehicles into mobile advertising platforms.
The campaign will deploy ETO Motors' fleet of electric 3-wheelers, more than 500 4-wheelers, and electric buses as branded vehicles in Hyderabad, Delhi, Kevadia, Visakhapatnam, Vijayawada, Nagpur, and Bengaluru. The vehicles will carry brand messages while operating their regular transportation services.
Rajeev YSR, Chief Marketing Officer at ETO Motors, stated that the partnership builds on a pilot campaign conducted during the Kumbh Mela, where a consumer goods company advertised through the company's electric vehicles. The new offering will extend this platform to brands across multiple industries.
The partnership includes a measurement system that tracks environmental impact metrics alongside traditional advertising metrics. Clients will receive data on impressions generated and sustainable kilometers traveled through a dashboard system. This allows brands to monitor both their advertising reach and environmental contribution.
Raghu Khanna, Managing Director of Cashurdrive, described the partnership as combining electric vehicle technology with outdoor advertising expertise. The collaboration positions itself as an environmentally responsible advertising option for companies with sustainability commitments.
The initiative targets brands seeking to align their marketing activities with environmental, social, and governance goals while maintaining advertising visibility. By using emission-free vehicles, the campaign eliminates the carbon footprint typically associated with traditional mobile advertising methods.
ETO Motors operates India's largest electric vehicle fleet, providing urban mobility solutions through electric 3-wheelers, 4-wheelers, and buses. Cashurdrive specializes in transit advertising and outdoor media solutions across India.